15 reasons to fall in love with email marketing again
As a brand, falling in love with email marketing again is essential to extract value from your digital strategies. As we enter 2018, email marketing is consolidating itself as the most effective strategy compared to the others.
Users prefer to receive offers via email rather than on their social media spaces. If you want growth, falling in love with email marketing again will be a must.
Optimizing a marketing strategy requires time and effort. If you want to attract new customers, retain many others and build loyalty among existing ones, you will have to work very hard. Achieving these objectives will depend on the time you dedicate to each of the actions.
The ultimate goal is to sell the products and services you offer. Therefore, it is not only an information channel, but you must also take care of it as a means of conversion. Users visit their personal email every day. If you want to reach them and increase your sales, this is the ideal medium to do so.
TABLE OF CONTENTS
Statistics to make you fall in love with email marketing again
Email marketing, the ideal channel to contact customers
The 15 essential reasons to fall in love with email marketing again
1.- It is a direct communication channel
2.- You can segment your database
3.- Allows you to ask your users for permission to make a difference
4.- You can customize the email messages
5.- It is possible to spain telegram phone number list automate which results in time savings
6.- You show a professional image
7.- You save on investment
8.- You remain in the top of mind of your clients
9.- It is possible to retain customers
10.- You retain leads
11.- Allows you to sell products from other seasons
12.- You can provide a sense of urgency
13.- Adaptable to all devices
14.- It is possible to measure actions
15.- Easy implementation of email marketing 15 reasons to campaigns
Statistics to make you fall in love with email marketing again
Fall in love with email marketing again
If you are still not convinced of the importance of using email marketing and planning your actions around it, take note of the statistics that confirm that without email you will not be able to win over your customers.
According to a study carried out by Adobe last year, email is very differences between leasing and renting: learn about the types of financing present in people’s lives. This increase is mainly due to the rise in mobile phone use. This study maintains that email is gradually adapting to its target audience. A young audience, aged 18 to 34, known as millennials . The figures confirm the enormous mobile phone use by these young people.
Thus, it is noted that 90 % check their email on their mobile agb directory phone , and 50% wake up every morning checking their email inbox. The time spent on mobile phones increases year after year, reaching over 17% of consumption.