Semrush Data Update Fresh This year, SEMrush is celebrating its tenth anniversary! It’s a great opportunity to make a big announcement and give you a sneak peek at a little surprise we’re calling SEMrush 2.0.
Last year, we were recognized as the best SEO software suite by both the European Search Awards and the US and UK Search Awards. But perfection has no limits.
With our upcoming innovations, we continue to raise the bar for digital marketing toolkits. And since the cornerstone of any analytics process is data, that’s where we’re going to start.
Data: What makes it Semrush Data Update Fresh accurate?
Before we get into the details, let’s briefly recap the main ideas and arguments surrounding keyword search volumes and why they are important for digital marketers.
Volume expresses keyword popularity through the number of searches. It’s a very valuable metric for SEO specialists. What’s particularly interesting is how this data is obtained.
Google is the only official source for keyword search volumes, but over time, it has become less and less enthusiastic about sharing this information. This is where clickstream data comes in.
Clickstream is an anonymous record of user activity across browsers and various applications. This information is aggregated by data providers and sold to buy phone number list all sorts of analytics platforms. Gathering this information is relatively easy; processing it to produce meaningful results is much more difficult. Inaccurate volume estimates lead to poor keyword targeting, which can ruin your SEO or PPC campaigns.
To ensure you get the most relevant and accurate data, SEMrush has implemented a new machine learning algorithm to predict and validate search volumes. We boast the most accurate volume estimates on the market. Let’s take a look at how we did it.
New data: track changes
Internet search is constantly changing: new things suddenly come into the spotlight while others disappear, queries transform, and users develop new habits. To stay relevant, we need to be flexible, and to do that, we needed to change the core of our analytical framework: the keyword database.
The first innovation concerns the keywords themselves
We remove old and untrending queries and populate our database with the latest terms. Tired of sifting through piles of useless keywords? We save you the hassle by providing you with only the most current keywords that matter for SEO. To reinforce our status as the best solution for digital search engine algorithms are constantly evolving, marketers, we’ll provide the terms that attract the most traffic and high-quality long-tail keywords.
The second change concerns volumes and the machine learning method we mentioned above.
We will continue to update our volumes every month, but with a new algorithm and architecture we will be able to further increase the accuracy of our estimates.
However, like many great things, our improvement comes with a small drawback. A new database means new numbers, which may affect your reports. The total number of keywords may fluctuate, and you may notice spikes and drops in traffic estimates. We hope this doesn’t discourage you, as you’ll phone number iran end up with the best tool with the most accurate data.
Don’t be concerned about the decrease in keyword count! Our database will remain as large as ever, but it will now contain the most relevant keywords for website optimization.