SEO strategy is constantly changing. It used to be about including as many keywords as possible in your content. But it has evolved significantly since then. Why User Acquisition Is Important for SEO . As Google’s artificial intelligence has improved, search engine rankings have become more aligned with people’s search intent and more engaging for users. When customers small business email list find value in your content, Google knows it and […]
SEO strategy is constantly changing. It used to be about including as many keywords as possible in your content. But it has changed significantly since then.
As Google’s artificial intelligence has improved, search engine rankings have become more aligned with people’s search intent and more engaging for users.
When customers find value in content, Google knows it and ranks it well. So your top priority shouldn’t be perfect SEO. Instead, you should focus on user acquisition.
This means that you can’t just create ads the new sales channel as much content and web page for every relevant keyword as possible. The content needs to be extremely strategic and relevant to the user. Readability is important, as are visuals that will help users perceive the content the way they want.
Measuring User Engagement
The amount of time a user spends on your site matters because it is a clear indicator to search engines of the value of your content. Search engines are constantly learning.
Therefore, the time a user spends on a page will tell the search engine how well your content matches the user’s query. The longer a user spends on your site before leaving, the more valuable your content is to the customer, and therefore to the search engine.
Website designers need to find a way to facebook users keep the user engaged for as long as possible or direct them to additional useful information so that they don’t hit the browser’s back button and return to the search results.
By regularly reviewing your site analytics, you can understand how effective your content is. Look at these three key metrics to understand how engaging your content is.