In the land of impressions digital marketing campaign and clicks, those with a good CTR are king! And with this in mind, I wrote this article – which will guide you in identifying the ideal click-through conversion rate (CTR) for your digital marketing campaigns. Enjoy reading!
Overview about CTR
The Digital Marketing metric Click Through rate (CTR), which in Portuguese means Click Rate, represents the percentage of clicks obtained in a given digital marketing action/campaign, compared to its total reach/impression.
What does CTR indicate?
Ad Creatives (Display/Programmatic)
Ad texts (Paid Search)
Video thumbnails (paid or organic)
Post Captions
Email Subjects
Ad Spots
Descriptive SEO with search engine appearance
Google My Business Content
Description, photos, videos, CTAs and promotional elements for Google Shopping, Marketplaces, App ads, among others
UX analysis regarding but it’s not just about those outside of your department the effectiveness of CTAs for website and blog pages
Organic social media performance
Strategic target definition
How to calculate CTR?
To illustrate, imagine that a activate creator mode text ad on Google Ads was printed 10,000 times in a month and, in that same period, received 1,000 clicks. In this example, the calculation and result of the CTR is:
(1,000 clicks / 10,000 impressions) * 100 = 10% (CTR)
How to analyze your campaign’s CTR performance strategically?
You probably already know that there is no magic recipe for understanding the ideal CTR.
Start Date: Publication Date
Campaign: Inherent Campaign Nomenclature
Classification : Paid, Organic, Remarketing
Type : Text, Image, Video, Audio, Carousel, etc.
Placement: Indicate awb directory the type of ad, such as “Dark post Facebook”
Investment : if any
Channel : Examples – Digital Marketing campaign Facebook Ads, Google Ads, Criteo, B2W Marketplace, etc.
. Bring to this table only the nomenclature of the cluster used.