What mistakes do you make that cause your users to become inactive?
Do you have inactive users on your digital platforms? These may be some of the possible mistakes you are making as well as various ways to reactivate them.
Each brand is unique and there may be personal reasons associated with each user and brand. For example, if you have updated your platform and you have to pay to use it, it is a critical moment because a user is not willing to do so. However, there are common mistakes that create inactive users.
But it’s an even bigger mistake to think that these users are gone forever . If that’s your idea, you’re wrong. And, what’s more, you’re missing an important lead capture opportunity. Your inactive users already showed interest in your What mistakes business. Why wouldn’t they do it again? You need to find a way to get them back. It’s all about offering them something that interests them again. And remember that attracting inactive users is more profitable than attracting new leads .
TABLE OF CONTENTS
1.- What is an inactive user?
Why should you care about inactive users?
A.- You probably have more than you expect
B.- They are your asset
C.- You have nothing to lose but rather to gain
D.- It is a competitive advantage
E.- Discover the causes to solve future errors
F.- Reactivating them is economical
G.- You can automate russia telegram data your reactivation efforts
5 mistakes you make that make your users inactive
1.- Discounts are not valid for all users
2.- The typical “We miss you” is no longer valid
3.- Do inactive users know what’s new?
4.- Not reminding users that you are still there
5.- Neglecting design and content
1.- What is an inactive user?
An inactive user is a lead that you acquired but has not interacted with your digital platforms for a certain period of time. They may never have done so. Or they may have done so but have stopped doing so. These types of users can be called inactive:
A user has not logged into their account in a certain period of time
The user has not opened the mobile app for a certain amount of time.
A subscriber hasn’t opened an email from you in 6 months.
The user account login frequency is lower than usual.
A user has not liked you on any of the social know what it is, how to submit it and when to submit it networks they follow you on during the time period you specify.
Or he hasn’t opened any of the last emails you sent him.
A user has not commented on your social media posts in a certain period of time.
Between 60% and 75% of subscribers on email lists worldwide are inactive . Meaning those people haven’t opened an email from that list in 6 months or a year. How do you get those inactive users back? What do you be numbers do with them? Are you as a brand interested in getting them back?