UX: Design your landing page with the user in mind
When we talk about a user-centric landing page, we are not only referring to UX: Design customization at an aesthetic level. We also try to achieve this customization at a functional level.
User experience is the set of factors related to the user’s interaction with a product, service or device, which, as a result, give rise to negative and positive perceptions of it.
Of course, we always want these to be positive, but it is not easy to achieve this.
Users carry so much information and so much data that brands are constantly planning how to have direct access to it all. However, a good strategy to be a witness of everything that happens to each one of them is to focus on the user experience .
But how do you do it? In a communication strategy, you can apply UX by:
A user-centric landing page.
A consistent SEO strategy.
Creating quality blog content .
Carry out good management of social networks, etc.
For example, imagine you want to sell a product and you create a powerful landing page.
All the elements that make it up are fully optimized. The image singapore telegram data of that product is good, its description too, and you even choose to include testimonials to encourage that sale.
However, you’ve made a poor choice of colors and all that content is completely unreadable. Would this be a user-centric landing page? The answer is no.
TABLE OF CONTENTS
Is a user-centric landing page necessary?
Tips to improve the user experience of your landing page
1.- Capture attention and keep it where you want it
2.- Clean design
3.- Gamify your landing page
4.- Don’t sell, educate
5.- Show your passion for sharing
6.- Let the numbers speak for you
7.- Custom design and text
8.- Generate dialogue
9.- Create easy-to-click CTAs
Is a user-centric landing page necessary?
user-centric landing page
Taking care of the user experience, regardless of the channel the past, the present and the future of graphic design on which you implement it, will positively increase the quality of that platform. Don’t forget that the center of your business and all your communication is the end user. Therefore, it is more than necessary to move, adapt, act and create useful experiences for them.
Imagine you’re creating an advertising campaign and you’ve hit be numbers upon the perfect insight . You create several pieces. Among them, a poster with a very powerful image accompanied by even better copy. However, the font can’t be seen due to its tiny size.