New year, new email strategy

Is it necessary to have a new email marketing strategy every year? 2018 is here and it is time to evaluate the results in all areas of the company, including marketing. A safe bet is to choose email as a channel of contact with customers.

However, creating a new and effective email marketing strategy takes a lot of time and effort. And in order to make the necessary improvements, you should look at the history of the past year and analyze what the strengths were as well as the mistakes made .

The first thing is to continue working on a solid and powerful database . This is New year achieved by correctly segmenting your contacts. This will help you to send email messages to each segment created. Once your database is segmented, you must retain registered customers with appropriate messages.

It’s not about sending meaningless emails

It’s important to create messages that convert. If you want to achieve better results than last year, conversion is the crucial aspect you need to focus on to make your new email strategy truly effective.

Because not all emails convert. There are certain types of singapore telegram phone number list messages that are closer to achieving this than others. The ultimate goal is to increase your company’s sales. That’s why creating a good email strategy will guarantee you the best results.

TABLE OF CONTENTS
8 steps to organizing an effective new email strategy
1.- Set a specific goal
2.- Use quality tools and platforms
3.- Take care of your database
4.- Segment your contact lists
5.- Single opt-in and double opt-in
6.- Choose the right template
7.- Compare options
8.- Perform good follow-up
8 steps to organizing an effective new email strategy
new email strategy

Building a new email strategy involves

A taking into account aspects such as the objective you are pursuing, the email platform you use to send messages, and the way you build and update your registration list. These are 8 factors that you must work on with dedication to achieve a powerful email strategy:

1.- Set a specific goal
new email strategy

One key point to keep in mind is to set specific goals that you what is a communication plan believe you can meet. There are certain special dates when setting specific goals is very difficult. Many companies do not work continuously on this aspect. And those that do tend to be quite disorganized. This lack of precision is what hinders you from achieving good results.

Therefore, it is essential that you invest time in coming up with be numbers this objective with your entire marketing team . Determining the purpose of each message you create will allow you to send it to the right people. You will also be able to prepare an original design, with a copy and subject that will capture the subscriber’s attention.