5 tactics to solve your email marketing problems
Email marketing continues to provide the best ROI in terms of acquisition and retention, according to a study conducted by EMarketer . However, there are many brands that have email marketing problems because they do not achieve the expected conversions.
There is a lot of debate lately about the effectiveness of email marketing strategy. However, in terms of customer acquisition and retention, email marketing continues to reach 80% , outperforming other types of actions.
Email marketing is not an easy practice, but that doesn’t mean it doesn’t work. You just have to know how to do it. Dedicate enough time and resources and you can avoid those email marketing problems that many brands have.
TABLE OF CONTENTS
Top 5 Email Marketing Problems
1.- Your emails never reach their destination
The value of a professional emailing platform
2.- You don’t know which tactic works best for your audience
Elements to compare in an A/B test
3.- Your content does not convert
4.- Is your database well segmented?
5.- You choose an inappropriate type of content
Other email marketing problems to solve
Top 5 Email Marketing Problems
Before you dedicate the necessary resources and time, it is switzerland telegram phone number list important to 5 tactics to know where your strategy may be failing. Below is a list of 5 of the most common email marketing problems , as well as how to avoid and solve them.
1.- Your emails never reach their destination
Forget for a moment about the low conversion rate of your emails or the problems you have getting users to click on your calls to action. What if one of your email marketing problems is that what you send doesn’t reach its destination because it gets lost along the way?
If you are using any of these email sending techniques , it is recommended that you stop using them. Otherwise, they will send you straight to the spam folder. In fact, it is important that you know the types of anti-spam filters that exist that may be complicating your strategy.
On the other hand, validating your email
A is a part that is often forgotten. And yet, it is extremely what is it and how is it managed? important. If you don’t perform a test to know your spam score , how will you know that your messages don’t end up in limbo? These tests guarantee that your emails will reach their destination .
The value of a professional emailing platform
There are many professional email marketing tools on the agb directory market that are perfectly suited to the needs of each type of company. They allow you to send mass emails safely, avoiding the spam folder. You can use an email sending platform like MDirector to ensure that your email reaches its destination .