Search Engine Optimization has become an integral part of online marketing. Websites that do not use SEO (or even PCC advertising) these days cannot expect high traffic to their sites.
To quickly reiterate, SEO is a marketing tool that will increase traffic and conversions on your website. We divide the factors that make up SEO into on-page factors (factors that are found directly on the website and can be easily influenced) and off-page factors (link building on external sites, mentions in social media posts, etc.). With the correct use of individual factors, we will achieve placement on the SERP (Search Engine Result Page), which leads to higher traffic to the website. Thanks to higher traffic to the website, more visitors will buy your product or service and become your customers.
This is what SEO looks like today, but in the past, optimization was not as sophisticated. In this article, we will quickly take a look at the most important points of how SEO was created and how it has evolved.
The Beginnings of SEO
When was SEO created?
The beginnings of search engine optimization are associated with the 1990s. However, at that time we did not yet encounter the term Search Engine Optimalization. SEO is often referred to as Search Engine Ranking or Search Engine overseas chinese in canada data Positioning. Some sources date the emergence of SEO to the emergence of Internet search engines, that is, to 1991. However, most of us date it to 1997. According to several sources, optimization was invented in 1997 by the manager of a rock band who was not satisfied with the placement of a website on the SERP, which was only on the fourth page, which reduced its traffic. However, if this fact is 100% true, we will never know.
What did the first version of SEO look like?
The early version of SEO only worked with on-page factors . In its early days, these factors consisted of:
- Quality content
- The text was long enough
- Internal links and links to other sites
- Correctly used HTML tags
Since we are talking about the very first version, it is clear that it had many flaws. Among them is the unlimited use of keywords. You could easily email and retargeting, the combination that will make you win leads write a keyword 150 times on your page, and you would be in the first place in the search. Nowadays, this technique is penalized.
First paid promotion
The first paid promotion was introduced by the web search engine Goto.com . It allowed websites to appear on the first search results, even before sms to data organic search. This moment can be considered the birth of PPC advertising, which Google also began using a few years later.