A microsite is a simple one-page website that serves as a purposeful and effective promotion. It is responsive and loads quickly, and is usually optimized for one or two keywords. So Google loves and prioritizes it. A well-optimized SEO microsite is displayed high in search engine rankings.
And that’s why a microsite is ideal for promoting individual services or products. Do you have a new product that you are entering the market with and want it to reach the widest possible number of people and attract new customers to your e-shop ? Or do you have your “standard”, a best-selling product that you know has the potential to break through even in greater competition? With a microsite you will achieve more.
The mere existence of a microsite has a great effect on the traffic to the parent website or e-shop, as it provides space for backlinking .
Improve loading speed and other technical aspects
Google and other search engines do not evaluate only written text on the pages. If your e-shop is not in order technically – it has poor URL employment database indexing, it is slow, photos and videos are in an inappropriate or difficult format, it is not responsive, there are errors in the source code (and so on), good text will not save it. Therefore, it is necessary to take care of the e-shop as a whole.
Link building and external links
With link building, you can effectively increase sms to data awareness of your brand, your website or e-shop and gradually become aware of a larger and larger group of customers. It is the building of backlinks on your website and an important part of the entire SEO optimization of your website or e-shop. Link building contributes to the 10 most memorable christmas campaigns in history the so-called off-page factors and significantly moves the website up in search engines such as Google or Seznam.
Remember that the reader is not holding a book in his hand, but most likely a mobile phone, or is reading your article from a computer screen. Use bullet points, summarize important things in points.
Imagine yourself reading online posts the way you do. You’ll most likely click on a link that interests you, quickly scan it, and within seconds decide if you really want to read it . And so will your reader. There’s beauty in simplicity. The beauty of SEO optimization