successful campaigns with TikTok for Business

We could make an eternal and very long list ofcase studies.Thanks to TikTok for Business, companies have been able to design the most creative and original ads imaginable. Keep in mind that the most successful campaigns have been those that have combined ads and collaborations with influencers . Ideally, brands should optimally manage both the TikTok for Business platform and relationships with content creators.

If you’re curious, TikTok hasan ad library which is always up to date and has thousands of parts that have been top performance . Also,You can review the success storiesmost recognized worldwide and learn from their strategic decisions.

1. Domino’s Pizza with its Skillet Roll

For Three Kings’ Day in Mexico, Domino’s Pizza reinvented the celebration with the “Rosca de Sartén” (Frying Pan Cake). It transformed its traditional frying pan pizza into a uruguay phone number list Rosca de Reyes (Kings’ Cake). Using formats such as Top View and Branded Mission, the campaign achieved an Awareness lift of 17.9 percentage points and an Ad Recall of 19.4 percentage points. In addition, it generated a 7-fold increase in sales compared to expectations and more than 25 million views of the hashtag #QuieroMiRoscaDominos .

2. Hyundai to launch the IONIQ 6

For the launch of the IONIQ 6 car , Hyundai used a combination of TopView Ads, Spark Ads, and custom influencer content. The campaign, which coincided with a major sporting event in North America, achieved a 13% ad recall lift , a 3.5% increase in brand awareness, and more than 242 million impressions. Collaborating with creators like Kevin and Sosie Bacon allowed Hyundai to effectively connect with TikTok’s audience.

3. Banco Bogotá direct to young people

TikTok for Business Banco Bogotá launched its first campaign on TikTok with the aim of boosting the acquisition of credit loans among young audiences . They used content aligned understanding the importance of social proof with TikTok trends and thus achieved a ROI of 2.4x and 73% additional converters. The campaign demonstrated TikTok’s effectiveness , attracting young customers and increasing average spending by 18% compared to other platforms.

Influencer Marketing on TikTok

Thecollaborations between brands and influencersare a powerful way to leverage the content and communities that creators have built. To foster thecollaborations between brands and influencers, TikTok designed a platform called “Creator Marketplace” . There, brands can discover andPartnering with content creatorsto work on paid campaigns and attract new customers. However, it is not an option available in all countries.

The good news is that there are other ways toContact influencersfor your brand and design a multi-channel strategy. One of the most accurate in terms of data and easiest to use is Influencity. If you are going to work with TikTok for Business, we recommend that you always launch campaigns integrating Influencer marketing . In this sense,Spark Ads are the adsmore trustworthy from the consumer’s point of view. In Spark Ads, a potential customer of your brand can see their favorite influencer recommending your products whatsapp filter and services.

You may be interested in: Why hiring TikTok influencers can increase your brand’s reach

How to find the right TikTokers for your brand?

To invest inInfluencer Marketingand optimize the budget, it is essential to have influencers who can truly impact your target audience. Therefore, finding the perfect TikToker is essential to achieve the previously set objectives.

With the search engineInfluencityYou’ll be able to find the perfect influencers for your brand. And the best part is that it will be done in a matter of seconds. Thanks to our cutting-edge software, you’ll automatically search through over 6 million TikTok profiles around the world. To find the best content creators, the system will be based on their audience’s interests, age, gender, location, and other data.

There is no doubt that theinfluencer marketingTikTok has a great playing field. The good results are evident and famous TikTok for Business all over the world. The key point is that brands must consider the audience they want to reach and find the influencer with the most suitable community to offer their product or service.

Something that sets TikTok apart from other social networks is that it doesn’t have the problem of attracting such a young audience. In addition , brands will be able to reach these users in a different and interactive way. TikTok has proven to be an essential tool in influencer marketing for most agencies and companies.

Because TikTok is an open platform where anyone can upload posts and be discovered, the trends and content created have a higher chance of going viral. This social network is therefore a great opportunity for brands to creatively connect with their target audiences. Don’t be left behind and explore the universe of TikTok for businesses.