What is an influencer agency?

An influencer agency is a company specialized in the design, creation, execution and management of advertising campaigns with influencers.

Some of the largest and most recognized influencer agencies worldwide includeViral Nation andIMA (Influencer Marketing Agency)These agencies have extensive experience and a global network of influencers, allowing them to design and execute highly effective campaigns for brands of all sizes .

These specialized agencies are responsible for supporting companies and influencers throughout the entire collaborative process : communication, contracts, definition of objectives, etc. Influencer Marketing agencies play a vital role in the process by creating ideas, strategies, executing, managing and bolivia phone number list measuring the success of actions.

On the other hand

An influencer agency has experience and resources focused 100% on influencer marketing . Their value is precisely that: they are professional specialists in the sector and are dedicated to finding, contacting and working with interested influencers and brands.

What services does an influencer agency offer?

Influencer agencies provide specialized services to influencers, brands and companies . Their work is based on the creation, management and influencer agency execution ofInfluencer marketing campaigns. In addition, they have in-depth knowledge of each stage of an Influencer Marketing strategy.

Below, we tell you in detail what an influencer agency does :

• They identify, contact and select influencers : They have advanced tools to work with the right influencers. Some agencies use specialized platforms such asInfluencity. Which allow them to automate and optimize this process, making it more efficient and accurate. Other agencies prefer to carry out the selection manually. Based on
• their experience and specific knowledge of the sector, drive targeted traffic that converts into leads or sales although this approach can be slower and more tedious. In both cases, Sse care about selecting and recruiting
• those influencers who align with the values ​​of the brand they are working for. They select the most appropriate ones based on the audience they have, the tone of communication they demonstrate and the type of publications they make.
• They create and design marketing strategies: Influencer agencies develop customized action plans for each company and/or brand. Many of them create comprehensive strategies, that is, they select influencers, define the messages to be communicated, plan actions on social networks or in-person events, etc.
• They manage the relationship and communication with influencers : These agencies act as a bridge between influencers and brands/companies. They help maintain relationships and negotiations between both parties, both legally and communicatively. They are in charge of contracts, meetings and agendas of the actions to be carried out during the collaboration.

• They oversee influencer marketing campaigns :

• Some influencer agencies coordinate the campaigns they participate in. This is very positive, as they manage and control the planning and publication of all agreed content.
• Analysis, reporting and results reports: An influencer agency has a duty to provideDetailed reports on campaign resultsBy always being in contact with influencers, agencies have access to insights and results of the publications made. Their services include reporting and whatsapp filter informing companies about the performance of all campaigns carried out with collaborating influencers.
• Adjusting campaigns if necessary: ​​By measuring the campaigns carried out, influencer agencies can improve or repeat actions that had positive results.

In short, an influencer agency brings added value to companies that work with content creators. That added value is their know-how and professionalism.