Over the past few years, brands have found that TikTok has enabled them to reach their desired audience. And it hasn’t happened because they’ve created the most brilliant ad in the world, but because of its ability to connect with users in an emotional, creative and playful way.
The TikTok Advertising platform has various formats and types of posts that you can promote. Keep in mind that you will be offered two bidding strategies for “classic” ads:
- Campaigns with a limit ofgoal-based costing.
- Maximum posting campaigns, i.e. based on spending. This strategy colombia phone number list maximizes the number of results with the budget you have set.
Likewise, you should know that to start using TikTok for Business you must have a business account. Knowing this, we want to share with you the types of ads you can run on TikTok for Business to boost your business growth. The company constantly updates its policies and tests new advertising settings. We encourage you to stay tuned for the latest news from TikTok.in our blogor on the platform page.
Ads in the feed
As the name suggests, these TikTok for Business ads are advertising videos that appear innaturally in the feed.That is, in the “for you” section of the platform’s scrolling. They usually last 9 to 15 seconds and are played automatically with the sound activated.
These are pieces that integrate organically with theuser generated content. Consider including calls to action (CTA) with external links such as “download”, “I want to know more”, “buy now”, etc.
These ads benefit from high visibility due to their strategic best practices for generating quality leads in b2b placement within the flow of content that users consume. They help brands capture their audience’s attention effectively, as they blend in and “camouflage” with other videos , avoiding interrupting the user experience.
Spark Ads
The main function of Spark Ads is to increase impressions of content generated by users and/or brands. Unlike traditional ads, Spark Ads take advantage of already created organic posts and promote them to reach a larger audience.
These are displayed in the “for you” feed and retain all the engagement features such as likes, comments and shares. Brands can choose to promote their own organic videos orinfluencer contentwho have mentioned your product or service.
It’s a great way to use creator-generated content. If you’ve designed an influencer marketing strategy, you should definitely try this type of advertising.
Read on to learn: TikTok Spark Ads: Definition and Benefits
Playable Ads
Playable Ads are interactive ads that allow you to play a game or try out an app directly within the ad. It’s very useful because it offers a short demo or mini-game related to whatsapp filter your product or service.
An interactive sample can boost conversion and download rates. They are also useful ads for increasing engagement. If your business or brand has an app, these types of ads improve the quality of installs. Users who download the app after trying it out are more engaged and more likely to become active users. According tothe Pangle platformThese ads effectively increase click-through rate and conversion rate compared to non-playable ads.
Instant Page
More than just ads, this TikTok Ads format consists of creating landing pages within the app . They are very practical and user-friendly, as the audience interacts TikTok Ads with the content without having to leave the app. Instant Pages can include images, videos, text, and links, just like any content manager.
Photo: TikTok for Business
Collection Ads
These posts showcase a collection of products or services in a single post. They often combine a main video or image with multiple product cards underneath. By clicking on one of the cards, users are taken to an instant gallery page within TikTok, known as a storefront , where they canSee more product details and make purchasesThis interactive browsing and shopping experience keeps users within the app, reducing friction and improving retention rates.
Video Shopping Ads
TikTok Shop is aIntegrated e-commerce functionality to the app. You can create Video Shopping Ads using a catalog of products and/or services. Advertisers showcase their products directly on TikTok through video ads that direct users to a gallery where they can browse and purchase products without leaving the app.
Brand Takeover
This is a large-format ad that appears when TikTok Ads users open the app. It is limited to one advertiser per day and is usually used by big brands, as it is a fairly intrusive and very expensive ad.
Top View Ads
Thirdly, we find Top View Ads. These are high-visibility video ads that are shown to users when they open the app . It is a premium format that takes up the entire screen and plays with sound activated, ensuring immediate impact. Unlike Brand Takeover ads, Top View Ads can appear more than once a day.
Branded Effect
These ads, also called “Branded Lenses ,” are personalized filters created by companies for users to incorporate into their content. In this way, they boost brand recognition and drive creative connections between users and businesses.
Hashtag of challenges
With this type of campaign, brands present users with a video with a challenge. They encourage the public to upload their own video to their profiles with a specific hashtag. It is a very interesting format, as it takes advantage of the virality and power of user-created content.