Companies create content, get enough just attention, but cannot do anything with it or monetize the attention.
Say:
When your YouTube video finally goes viral, what then?
You still have to convert this traffic (attention) into something profitable.
What good is it if your content marketing attracts 100 naked men who you can’t get your hands on?
The wrong content marketing strategy attracts the wrong people
You already notice:
Content marketing is like chess.
Quickly learned in theory.
But only a few master it.
If you want to learn the art AND science of content marketing, read on.
I’ll show you my strategy that helped me create sustainable and lucrative content.
Here it comes:
The Content Marketing Strategy That Brought Me My First €1,000,000 in Sales
Enough foreplay.
Let’s get started.
Step 1:
The crisis-proof content marketing strategy that will last for years
Your content marketing strategy should not be made of straw
Build your content marketing out of stone, not straw.
What does that enough just mean?
The first two little pigs had a problem: as soon as the wolf blew, their house collapsed.
Only the third pig was clever – and built a house out of stone.
Takes longer, but it’s worth it.
The same goes for your content:
Create timeless content.
This is the most important and valuable lesson in content marketing.
Why?
If you want your content to grow like a house, you can’t just throw stones into the sea.
What is NOT timeless content?
Here are a few examples:
“Why did Mailchimp have server problems last week?”
“3 reasons why I’m going to conference XY this summer.”
“3 tips to survive the Deutsche Bahn strike next week.”
No matter whether these are videos, podcasts or articles: no one will be interested in this content in 3 weeks.
The work and whatsapp number list the time?
Fizzled out.
The solution is timeless content.
Also called evergreen content.
This is how the above enough just topics could be made timeless:
“The Ultimate Mailchimp Guide: Setting Up the E-Newsletter Tool Step by Step”
If you keep this guide types of brand advocates you should know up to date, people will still refer to it months and years later – and find you via Google (keyword: Mailchimp guide ).
“3 life hacks to b2c lead make lucrative contacts at every conference.”
This is how you free your content from the date of the conference.
And offer advice that is still relevant and useful even after years.
Any content that refers to a specific date also has an expiration date.