What does that immediately found mean?
When I enter a room and ask for help, those present either give me the bird, the middle finger, or the cold shoulder.
However, if I point my index finger at two people and say, “You two with the hat, please help me carry it. I bought pizza for everyone.”
Why?
Because I addressed a specific target group.
(This phenomenon has been scientifically proven. A “call to action” in a group achieves nothing. The psychologist Robert Cialdini explains this further in his book .)
Means for you:
1. Address your target audience as precisely as possible. (“You two with the hat.”)
2. Promise a tangible benefit (“I bought pizza for everyone.”)
3. Say exactly what the next step is (“Please help me carry it.”)
In all three cases you use your index finger – figuratively speaking.
You are as specific as immediately found possible
Danger:
Once your target audience is “everyone”, you have no target audience.
Plus: Abstract statements bounce off your reader like a rubber ball.
Here are a few examples of very specific content marketing that is tailored precisely to a target group:
1st Guide
Concrete content marketing strategy for guides
If you are writing an advice article, make it clear who the article is for.
So this example from telegram data Finanztip is clearly only for property owners.
A guide: “Everything about insurance” would be boring, impractical and would get out of hand.
But a guide that explains exactly which insurances property owners need is concrete, useful and tailored precisely to a target group.
Check.
2. Infographics
Content Marketing immediately found Strategy to Reach Designers
This infographic gets it right.
You could also simply call the graphic “10 exercises for people who work in an office”.
But the creator (Creative Bloq) deliberately wrote “for designers”.
Why?
Because that is Creative Bloq’s target audience.
Index finger used optimally.
3. Advertising texts
Targeted customer approach
A classic.
The advertisement successful campaigns with tiktok for business by legendary copywriter John Caples.
The target group is immediately clear: men.
Plus:
The desires of the b2c lead target group are addressed very specifically: through a man fishing (tangible desire for freedom and retirement) and the written words.
A masterpiece of concrete target group addressing.