What can he expect when him something he calls you?
A lot of questions that will result in the interested party never calling.
The solution:
Tell him exactly what to expect, what he will get and that there is no risk for him.
So:
An effective CTA for your content marketing strategy
Mistake #3: How and where?
This call to action is him something far too vague
Content Marketing Strategy – Contact us
How should the interested party get in touch?
By phone?
E-mail?
Chat?
Too many choices. And no benefit to getting in touch.
This is better:
CTA in the Content Marketing Strategy
The interested party receives
one advantage: he gets an answer to his question.
a clear path: email.
Clarity about the time frame: Answer comes within 24 hours (Plus: speed is also an advantage)
Conclusion:
A good call to action has b2b email list the following ingredients:
1. Benefits for the interested party to take action. (“Download the guide”)
2. A clearly defined path for the interested party to take action. (“Write to hello@…”)
3. Minimizes risks and fears about the activity (“non-binding”, “free”, “no obligations”, “only takes 5 minutes”)
If you don’t have a call to action, your content marketing will attract attention but not produce measurable results.
What kind of results him something should these be?
NOT sales.
Many entrepreneurs make the mistake of trying to sell directly from their content.
This only works in 0.1% of cases.
Which is better?
Here is the answer…
Step 6:
The real goal behind my content marketing strategy
The real goal behind a content marketing strategy
“I printed 3,000 flyers.
All distributed.
And do you know importance of instagram for brand how many people signed up for my seminar in the end?
Exactly zero.”
– Spiegel bestseller agent email list author Wlad Jachtchenko in the Schreibsuchti Show
The goal of content marketing is not to sell – that’s what copywriting is for .
You can try to sell, but you’ll only earn pennies.
Why?
Here’s the secret:
The money is in the list.