The goal of content marketing is action always to build a list of prospects.
No longer.
And nothing less.
In step 5 we creat an effective call to action.
The list.
Through your call to action you should always try to:
The email
The phone number
or the address
of your prospect.
Of course with permission to contact him.
Too many entrepreneurs want to sell immiately.
It’s like a marriage proposal on the first date.
You only get rejections.
So:
Focus on the list – especially action always the email list
But here too:
Don’t just say: Get on my list.
Offering in exchange for the email:
A checklist
An e-book (a guide)
A small online course
An audio program
A white paper
An exclusive study with industry knowlge
The more valuable for the reader, the better.
These exchange objects c level executive list are call “lead magnets” – because they are intend to collect leads (contact information).
Here are a few examples of good lead magnets:
1) Sandra Holze
Sandra Holze’s Lead Magnet for an effective content marketing strategy
This is what she does right:
Large list with 44 trails
Checklists are a popular format because “Quick Win”
Advantages emphasiz with bullet points and generat curiosity
Clear call to action
Fear of costs is remov (“No money for ads”)
Schreibsuchtis Content action always Marketing Strategy
He does it right:
A list (11 recipes)
The word recipes handling negative feedback and complaints suggests that it is easy to recreate
Clear advantage: more traffic
Finger points to registration form (psychological trick to draw attention to the button)
Free (takes away the agent email list reader’s fear of subscription)
Don’t ask me why I write about myself in the third person
By the way, I’ll show you here how to create a landing page that collects leads like a combine harvester.
3) Strong Writers (Diana Wink. If you want to be successful, focus on one channel – and dominate it.