For this reason! it is important to identify within the SEO analysis! the real competitors ! or those who compete in Google’s SERP for the real keywords of interest. Here too! it is necessary to make very precise distinctions and be aware that certain Players! such as the most well-known marketplaces! could compete for the same queries but it will certainly be difficult to understand the strategies adopted or think of replicating them to oust them from the top positions.
It also often happens that many companies consider themselves leaders in the sector and are surprised! almost annoyed! by the presence of small sites or small companies on the first page of the search engine. Unfortunately! if these competing sites have worked well over time in terms of communication! Google will reward them regardless of the turnover or the importance of the company’s history.
This is why it is necessary to understand how other sites ! more or less famous! behave on Google .
SERP Identify your competitors Analysis
And this is where we move on to SERP analysis . We need to start studying who are those who appear most often for certain search queries .
Pure manual research with the support country email list of an Excel file is the most effective because it allows you to easily filter and identify sites that often appear on a keyword cluster .
However! SEO software such as SemRush! SEOZoom or Ahrefs are also very useful because they generally already identify some site names in the domain overview that could be analyzed to better understand their strategy.
Studying the SERP also allows you to understand how Google returns results . It could generate a page with a Local Box ! with the Google Shopping box or with many results related to Google Ads Search or YouTube videos .
Considering these details also allows you this call to action always has only one goal: to better understand any additional web strategies to adopt! such as the possible activation of Paid campaigns or a video content strategy .
Study of Navigation Menus
I believe that within the SEO analysis of competitors it is very useful to study the navigation menus of your competitors’ sites . A very simple practice is to insert your menu into an Excel file and in the columns next to it add the menu of the competitors you have decided to analyze. After completing the data entry you will betting email list be able to see at first glance the weights that are given to certain menu items.
You will be able to understand what other sites push the most! how they organize the entries ! if they leave space for certain services and Identify your competitors products compared to others and above all you will understand if your menu has any shortcomings.
How many sites have a Blog section? How many have a FAQ section? Is it worth adding it to your menu too?