Page Builders like WP Bakery and Beaverbuilder allow you to quickly create different types of websites, reducing the time and costs of creation. But often solutions of this type could, through the blocks used, weigh down the site and the DOM , affecting the performance of the page.
If you are new to programming, or are not able to create a custom product, but still want to have a website that is SEO-optimized from a performance point of view , look at similar systems native to the CMS you use, such as Gutenberg for WordPress and the various Add Ons related to it.
Reduce the use of useless plugins
Don’t use a large number of plugins or phone number list additional modules. Choose a few but good and really useful ones. Plugins are functional and immediate in solving a problem but very often they unnecessarily weigh down the site and are used to do activities that can be replaced with a few lines of code.
SEO Optimized Images
Use light images, under 100kb , compressed, of the right size and renamed correctly. Images are often the cause of very slow sites. Use the WebP format and if necessary a CDN .
Take advantage of the potential of Lazy Load , a technique that allows you to load images within a page only when they need to appear when the user passes by.
Organize your site content well. Simple and then I can tell you one thing: less graphically complex solutions could generate lighter and faster loading pages. If possible, do not use too much javascript , input effects on texts and unnecessary animations.
It also streamlines your Avoid Page Builders tracking scripts and outbound calls , paring down what you need and what’s actually useful for your marketing and lead acquisition workflow.
Cache Optimization, JS, Css
An SEO optimized website must be betting email list fast and performant. Optimize and “minify” Javascript and CSS , enable caching to improve loading speed and preload fonts.
For WordPress you can use solutions like WPRocket that handle these aspects, but be careful that they require technical knowledge. If you are not a developer or have little familiarity with programming, rely on a competent developer.