By studying the SERP (Search Engine Result Pages) and your competitors’ sites on Google ! it is possible to understand the digital context in which you are entering! drawing the information necessary to define the operational-strategic levers that will allow your site to grow and position itself within the search engine pages.
In this article I will give you some tips on how to do a concrete and effective SEO competitor analysis .
What is SEO Competitor Analysis?
Competitor analysis is useful in SEO ! as country wise email marketing list well as in other web marketing disciplines! to identify the strengths and weaknesses of those who operate in your same market.
Having a critical and analytical eye it is possible to understand and calibrate the best tactics and approaches for your positioning strategy on Google.it.
How to Do a Competitor Analysis for SEO
In this guide ! useful tips will be given that will involve both the On Site SEO and Off Site SEO part. Some of them you can do on your own ! for others you will need an expert or a consultant.
Going Beyond Technical SEO Analysis
Classic On Site SEO analyses are usually do you want to sell him something? essential to get an idea of the health of a website and to identify problems related to the crawling! indexing and ranking phases. However! they are often not enough : due to the hyper-technical nature of these analyses! there is a tendency to search for and identify only the standard critical issues! such as the lack of meta descriptions! non-optimized h1 header tags betting email list and 404 errors! neglecting however a very important aspect ! namely the strategic one and the understanding of the dynamics of a given sector and market .
If you rely on professionals and intend to implement a structured strategy on Google ! ask your SEO consultant or the Specialist of your web agency to carry out an SEO competitor analysis in addition to the classic Audit or the technical SEO Checklist .