Adapt your email campaign depending on seasonality

  One of the keys to adapting your email campaign to seasonality is to create a digital marketing action calendar that takes the entire year into account . In addition to having products that are suitable for each season, because there is nothing more complicated than trying to sell scarves in summer. Only in this…

Email and retargeting, the combination that will make you win leads

  Email and retargeting are two elements that, when combined, enhance any online marketing campaign. Any retargeting action involves adding tracking cookies. In this case, to an email message. Something you can do easily with retargeting tools like CRM Retargeting from MDirector , which allow you to automatically associate cookies with the messages in your…

Ideas to wish your clients a happy New Year

  Happy New Year messages are a unique opportunity to connect with your audience and strengthen the bond with your customers. Although many brands see these dates only as an opportunity to increase their sales, the truth is that these messages also play a fundamental role in customer loyalty. Sending an appropriate greeting can be…

5 tactics to solve your email marketing problems

  Email marketing continues to provide the best ROI in terms of acquisition and retention, according to a study conducted by EMarketer . However, there are many brands that have email marketing problems because they do not achieve the expected conversions. There is a lot of debate lately about the effectiveness of email marketing strategy….

The 10 most memorable Christmas campaigns in history

  It’s time to enjoy the usual Christmas campaigns with which brands try to get closer to their users on such emotional dates. It’s time to get together with family, give gifts and offer lots of love. But it’s also time to empathize with your customers by creating quality Christmas campaigns . December is the…

15 reasons to fall in love with email marketing again

  As a brand, falling in love with email marketing again is essential to extract value from your digital strategies. As we enter 2018, email marketing is consolidating itself as the most effective strategy compared to the others. Users prefer to receive offers via email rather than on their social media spaces. If you want…

The most impactful email marketing campaigns of 2017

  Can you tell us which email marketing campaigns of 2017 stood out the most? 2018 is just around the corner. If you want to achieve your year-end goals, you’ve already had to carry out a good marketing campaign. Especially email marketing , the most effective channel with the highest ROI. However, it’s always a…