2018 is just around the corner, an ideal time to take stock of the best MDirector marketing posts published on this blog. Where in 2017 more than 250 posts have been published on all the different topics related to digital marketing : Email marketing, landing pages, SMS Marketing, retargeting, wordpress plugins, monitoring tools, newsletters,……
Is it necessary to have a new email marketing strategy every year? 2018 is here and it is time to evaluate the results in all areas of the company, including marketing. A safe bet is to choose email as a channel of contact with customers. However, creating a new and effective email marketing strategy…
When we talk about a user-centric landing page, we are not only referring to UX: Design customization at an aesthetic level. We also try to achieve this customization at a functional level. User experience is the set of factors related to the user’s interaction with a product, service or device, which, as a result,…
A comprehensive report with email marketing statistics is one of the most useful and practical resources to get 2018 off to a good start . Why? Email marketing is one of the most used channels in 2017. And in Latin America, especially, it is growing exponentially. Nowadays, businesses of all sizes understand the importance…
Sending an SMS with a company name is just as important as sending an email with a clear sender. It scores points with recipients and is therefore more likely to be opened and achieve conversion by the user. Especially since if the sender is not identified from the start, your message is at risk….
At the start of the year, what design trends will we apply to our online strategy? As usual, a year ago we talked about design trends for online communication in 2017. A preview of what seemed to work at the web design level. After 365 days, it is time to review these trends to…
Do you have inactive users on your digital platforms? These may be some of the possible mistakes you are making as well as various ways to reactivate them. Each brand is unique and there may be personal reasons associated with each user and brand. For example, if you have updated your platform and you…
There are plenty of free newsletter templates out there. However, not all brands know how to find the right examples to launch campaigns that stand out. A clear, coherent and simple design is key to conveying the essence of a message . But the texts, the copies, the ideal choice of visual content and,…
Sending newsletters by email is the foundation of any email campaign. But it is not easy, nor is it a process that should be taken lightly. Each element that makes up a newsletter must be there for a reason. And your job is to detect, through analysis, studies and tests, what the user needs…
Having original unsubscribe messages is one of the keys to reducing subscriber churn. Unsubscribes happen in all areas and, of course, it is something that must be taken into account in email marketing campaigns. Therefore, if you do not want to let your subscribers go, you must create original and very clear unsubscribe messages….
Getting regular customers is the foundation of any successful business. Marketing Automation is the sum of tools and strategies that helps companies sell in an automat way. To do this, it relies on highly personaliz and useful content in order to convert leads into satisfi customers, a basic pillar for getting regular customers. Marketing…
Getting regular customers is the foundation of any successful business. Marketing Automation is the sum of tools and strategies that helps companies sell in an automat way. To do this, it relies on highly personaliz and useful content in order to convert leads into satisfi customers, a basic pillar for getting regular customers. Marketing…