Brand Advocacy and what is it for: definition

Brand Advocacy (which could be translated as “brand promotion” ) is a concept ofInfluencer Marketingwhich refers to the positive feeling or response that certain users have towards a brand. This leads them to become advocates of the brand, capable – and even happy – to share its content and recommend it. Therefore, the basis of brand advocacy is the support of a brand and its products.

Brand Advocacy

Contributes to and strengthens the branding strategy by reinforcing the brand image and increasing consumer trust. It also promotes brand visibility to large audiences, without the need for investment in conventional advertising and without promoting intrusive content for users.

Brand Advocacy Among the many types of marketing that exist today, Brand Advocacy can be included within theInfluencer Marketing. Thanks to the influence of people on armenia phone number list potential clients or consumers, the aim is to strengthen the brand image and increase sales or conversions.

The importance of this marketing technique lies in credibility . Today, consumers trust a recommendation from someone they know or someone they follow and admire much more than traditional advertising. 

It is obvious that a brand speaks well of itself, but the existence of comments in which other consumers speak well of it after having tried it is a great value in today’s marketing. 

Keep learning: What is an influencer and how to include them in your marketing strategy

How brand advocacy comes about

Band Advocacy arose from three events that drove the development of new digital marketing strategies: the creation of digital content, the difficulty of differentiation and the loss of profitability.

Creation of digital content

First of all, we must recognize that the creation of content on the Internet has been the boom of the last decades. More and more companies generate more quality content with the aim of becoming experts in their sector. Through blog posts, ebooks, white papers, guides, etc., getting quality backlinks to improve search engine rankings they provide valuable information to the user and achieve good organic positioning in search engines. 

You may also be interested in: Best practices and tips for influencer marketing

Difficulty of differentiation

Another reason why Brand Advocacy has emerged is the difficulty of differentiation. The excessive supply of quality content has made it increasingly difficult to stand out whatsapp filter from other brands. For this reason, companies have taken a step further in their marketing strategy to adapt to the current immediacy.

Loss of profitability

Finally, the third factor that has driven Brand Advocacy is the loss of profitability for companies . According to experts such asMark Organ, the Inbound Marketing strategy stops being profitable when the necessary amount of content increases exponentially and when it no longer allows them to differentiate themselves from their competitors. At that point, it is vital that we look for new alternatives such as  advocacy marketing .

What are brand advocates?

Brand advocates are people who post  messages and comments in favour of a product or brand. They are not only followers, but also regularly consume their products or services. 

“Brand advocates are brand advocates, they create affinity with its values, strengthen its image and contribute to its growth”

When a brand advocate promotes a brand or product, they do so naturally and spontaneously . Their recommendation works like the classic “word of mouth.” These are opinions that recommend the brand and that demonstrate the continued use of its products. Most brand advocates recommend it completely spontaneously, but it is important to take care of these relationships. Brands can consider the option of establishing collaboration agreements or “pampering” the profile that has recommended them.