Focus my time on the things that were investors. Special to my talents, which is coming up with formula concepts and briefs and working phone number library on product names and marketing concepts Nancy says.
Any time you bring on investors
A risk. However, Nancy spent years building relationships with the private equity firm VMG Partners and, later, The Wella Company to make sure their visions of Briogeo matched her own. She describes it like a marriage.
“It’s a legally binding agreement,” Nancy says. “And before you enter into that, you want to make sure that you’re very clear with what it is you want, how you operate, and what you need from your partner, so that you can have a really successful and aligned outcome.”
To learn more about how Nancy types of brand advocates you should know navigated an acquisition and her thoughts on the future of clean beauty, listen to her full interview on Shopify Masters.
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