The main objective of a landing page is to convert. In many different ways. As many as the different types of landing pages that exist, each one aimed at carrying out a specific action. In a download landing page the objective will be to get leads through a download element . The question is…
All trends in email marketing indicate that it will continue to be a vital communication channel. However, the competition in inboxes to attract subscribers’ attention is growing at lightning speed. A situation that forces us to try out new tools, ideas, updates and campaign optimization tests. According to The Radicati Group , more than…
Happy New Year messages are a unique opportunity to connect with your audience and strengthen the bond with your customers. Although many brands see these dates only as an opportunity to increase their sales, the truth is that these messages also play a fundamental role in customer loyalty. Sending an appropriate greeting can be…
Email marketing continues to provide the best ROI in terms of acquisition and retention, according to a study conducted by EMarketer . However, there are many brands that have email marketing problems because they do not achieve the expected conversions. There is a lot of debate lately about the effectiveness of email marketing strategy….
It’s time to enjoy the usual Christmas campaigns with which brands try to get closer to their users on such emotional dates. It’s time to get together with family, give gifts and offer lots of love. But it’s also time to empathize with your customers by creating quality Christmas campaigns . December is the…
Planning your email campaign for next year is a task that you should start as soon as possible . Christmas flies by and 2018 is just around the corner. In other words, less than two weeks away. Furthermore, considering that email remains one of the most effective communication channels for any marketer, you need…
At MDirector we have been working hard to offer you new features that help New email you improve your email openings. Below we will tell you about the new features we have developed and improved in email marketing over the last few months so that you can take advantage of them and improve your…
As a brand, falling in love with email marketing again is essential to extract value from your digital strategies. As we enter 2018, email marketing is consolidating itself as the most effective strategy compared to the others. Users prefer to receive offers via email rather than on their social media spaces. If you want…
Work with MDirector and your efficiency will skyrocket. Above all, because it is the perfect Email Marketing and Marketing Automation platform for a brand to centralize its efforts across various online channels from a single space. This is the only Email Marketing and SMS platform that includes a Landing Page generator as well as…
Can you tell us which email marketing campaigns of 2017 stood out the most? 2018 is just around the corner. If you want to achieve your year-end goals, you’ve already had to carry out a good marketing campaign. Especially email marketing , the most effective channel with the highest ROI. However, it’s always a…
2018 is just around the corner, an ideal time to take stock of the best MDirector marketing posts published on this blog. Where in 2017 more than 250 posts have been published on all the different topics related to digital marketing : Email marketing, landing pages, SMS Marketing, retargeting, wordpress plugins, monitoring tools, newsletters,……
Is it necessary to have a new email marketing strategy every year? 2018 is here and it is time to evaluate the results in all areas of the company, including marketing. A safe bet is to choose email as a channel of contact with customers. However, creating a new and effective email marketing strategy…