Customize product. For email list customizing Contact a product on your website, like choosing a color.
Donate. For allowing a visitor to donate to your business.
Find location. For helping to find one of your locations.
Initiate checkout. For starting the checkout process by clicking a Checkout button.
Lead. For allowing a visitor to identify themselves as a lead on your website, such as submitting a form or starting a trial.
Purchase. For when a visitor completes a purchase and ends up on a Thank You landing page or confirmation page.
Schedule. For booking an appointment with your business.
Search. For searching for something on your website or app.
Start trial. For beginning a trial of a product or service you offer.
Submit application. For submitting an application for a product, service, or program.
Subscribe. For signing up for a paid product or service.
View content. For when a visitor visits a landing or product page you care about.
Standard events also support parameters, which let you include additional information about an event, such as:
Number of products Contact purchased
Content type
Conversion value
Say you want to track events such as scroll depth from a specific category on your website, instead of all pages. You can separate audiences based on their conversion-related activities on your site and further define any Custom Audiences you create.
Custom events
While custom conversions are tied to a URL (usually for some kind of thank you or completion page), custom events don’t need to be. Instead social proof examples – case studies: demonstrating success with evidence , conversions can be tracked by adding an additional snippet of code to the page of interest.
Custom events are commonly used to collect more data than a standard event can provide.
Dynamic ads
If you run an ecommerce site, you can use the Facebook Pixel to run dynamic ads. These ads, also referred to as catalog sales in your ad account, be numbers automatically show products from your catalog based on your target audience.