CRM integration with email: API or SMTP?

Integrating CRM with email has become an essential factor for any company. Market volatility has brought with it changes in the organizational structures of companies. The objectives set years ago are no longer valid for the present.

The technological revolution has changed the way we communicate with CRM integration  customers, making them the protagonists in all decisions. Customers are no longer people who can be dominated as easily as they used to be. They are now intelligent and very informed users.

TABLE OF CONTENTS
CRM systems to manage customer relationships
Functions of a CRM
1.- User segmentation
2.- Centralization of information
3.- Increase in commercial productivity

4.- Implementation of specific marketing campaigns

5.- More effective customer service
How to integrate CRM with email Transactional email
Transactional emails in data
API and SMTP servers in email marketing
SMTP
Keys to choosing the right CRM for your company
CRM systems to manage customer relationships
That is why managing customer behavior has become usa telegram phone number list the number one priority for companies. A customer interaction management (CRM) system is an application that focuses on the relationships between customers and companies.

To achieve effective results, it is necessary to have a good management system for this relationship. Companies receive a volume of information from customers and leads every day that must be managed correctly. Otherwise, the results obtained will not be of value to the company.

This system is specifically responsible for collecting all the information in the most optimized way possible. Thus, the data extracted will be used to generate digital marketing strategies that the company can implement for the present and in the future.

Functions of a CRM

Integrate CRM with email

A CRM tool allows you to manage and organize all the information how to create an online event registration form in wordpress you receive from customers. It also allows you to segment that audience, so you can reach your target audience more easily. Thus, the 5 main functions of a CRM are:

1.- User segmentation
Advantages of filtering your subscribers

Segmenting a database is one of the keys to the success of any agent email list marketing action. A mistake that companies often make is sending the same email to all contacts. The effect this has on many users is negative. All people are different and want to receive information that interests them .