The Facebook Pixel offers five Custom Audiences core phone number database functions to help you get a better return on investment:
Custom conversions
Standard and custom events
Dynamic ads
Conversion optimization
1. Custom Audiences from your website
Custom Audiences from your website are how Facebook helps you retarget website visitors. If you have the Facebook Pixel installed, it will track the movements of any visitors on your website who are simultaneously logged into Facebook.
The pixel will track Custom Audience activities such as:
Using this data, you can advertise to very targeted groups of people. You can also use this data to create lookalike audiences and reach customers likely to buy your products. It’s also helpful to exclude specific groups, so you don’t keep targeting users who may have converted or are not highly engaged.
To be clear, when advertising on Facebook, you can’t choose a specific website visitor and advertise to them. Instead, you can advertise to groups successful campaigns with tiktok for business of users (Custom Audiences from your website) based on shared behavior. A few examples include:
standard events or custom conversions to track events on your website, you can’t optimize for conversions. You can optimize for traffic, link clicks, or video views, but those metrics don’t always mean more
People who have visited Audience your website in the past 24 hours
People who have visited a specific page on be numbers your website but not another specific page
You can define Custom Audiences from your website based on which pages they did or did not visit and by when they visited your website. You can choose a timeframe between one and 180 days.