Long-tail keywords, on the other hand, are more specific. The “negative” side of this is that with them the website attracts less traffic than with short-tail keywords, but the “positive” side is that the traffic attracted is much more qualified!
In other words, people who search for more specific terms already have more in-depth knowledge about the subject, which means they have a real interest in it and, in a way, are more prepared to take the next steps in the purchasing journey.
Check out an example
Let’s say your business is about “ Car Rental ” located in Curitiba. Now imagine how many other websites use that same keyword?
That’s why we explain about long-tail words, as they specify the keyword, making your audience more validated.
See how it becomes more specific when we use “ Car rental in c level executive list Curitiba ”, as we make the identification of where your business is located more segmented , attracting only those who want to rent a car in Curitiba, and not in other regions.
For the content produced to be truly impactful and capable of reaching the first page of Google, it is necessary to define who it will be written for: that is, the persona.
Remember when we said that what matters to Google is the user experience? So how are we going to provide a good experience for them if we don’t even know who they are?
That’s why this tip is so important
Identify your ideal customer profile, what their pain points and slots free rounds bonus desires are, how they search the web… and also consider more “practical” information such as where they live, their age range, and other demographic data.
All this information will help you produce content canada email lead that fits like a glove in the hands of those who need it – and Google will know this when your persona uses the search engine!