In the fast-paced world marketing count too of marketing, strategies often unfold in unexpected ways. One intriguing approach is what’s known as image reversal marketing. This tactic emerges in response to reputational crises, often resulting from poorly executed campaigns or sensitive situations that threaten the integrity of a brand or person.
Through image reversal marketing, we seek to contain damage and restore public trust. InHowever, amidst this process of mitigating damage, a provocative question arises: could this delving into the negative somehow generate positive results for brands? Let’s explore this intriguing phenomenon in more depth.
Positive or negative: What generates more buzz on social media?
But, is all this negative marketing somehow positive for brands? And remember: it’s not about becoming a meme or a joke, this is really the dream of every company that seeks organic engagement in some way. But can receiving hate be positive in the end?
First of all, there are very marketing count too clever strategies that can be used in a positive way, simply to generate comments, or even to use all the negativity in a critical way. For example, writing a word wrong on purpose in the campaign so that, later, another piece can correct it and comment “they only notice the mistakes” or something like that.
On social media, making marketing count too these mistakes and receiving a flood of comments and shares helps to promote the brand, which is why they say you mentioned that the scenario of tightening there is no such thing as bad publicity. When Camila Loures (a digital influencer who became a meme) applies cream without any effort to make the video look good, but it goes viral incredibly, the brand has already been shared a zillion times across the internet, giving the brand genuine visibility.
Controversial campaign: that’s the strategy!
Running a controversial campaign is very risky and, if not well planned, it can end up generating boycotts and losing potential leads. All the controversies involving Carrefour, for example, do not generate any type of positive campaign for the brand in the end, so it this saves a lot of time compared is good to be careful about which strategy you are using.
It is necessary to find a balance between a controversial campaign that generates criticism and exposes, in some way, the brand’s positioning, even if riding the wave of hate to generate more engagement, without tarnishing the brand’s reputation.
Media Manager Rafael Gouveia comments: “Finally, it’s vital to be prepared to face any negative reaction that may arise as a result of the campaign. This means having a crisis management plan in place to deal with any backlash, and being ready to respond to criticism in a calm and respectful manner.”
Therefore, it is important to whatsapp database philippines know that producing a controversial campaign is different from negative marketing, which is usually unintentional and has a very large negative impact on the company, with greater damage than the gains.
Crisis management: getting out of trouble. Just reputation.
Another example of this harm reduction was when Taylor Swift released her album Reputation in 2017.
Conclusion: Is there such a thing as bad marketing?
Ultimately, the answer is: does negative marketing have its advantages? It depends. Avoiding accidentally negative marketing has its advantages, and creating a controversial campaign as a question for criticism to come in the answer also has its advantages.
Of course, to know what has a negative impact on your audience, it is also important to know them well, making them the center of attention that they are. Not recognizing who you are talking to can also be a reason for unintentional mistakes and, therefore, end up losing leads.
Positioning is choice!
One brand that purposefully took a stand was O Boticário. However, the brand saw its sales grow and gained new customers. In other words, the controversial campaign generated positive and negative results, but reached more people!
And these are just a few examples of the controversial impacts that controversial campaigns can have. That’s why it’s so important to understand your mission, vision, and values, where your company wants to go, and who it wants to reach. Keeping your brand’s reputation clean, like Taylor’s and Karol Conká’s, can be just as important as winning over new customers.
But, is a brand without a reputation a bad brand?
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