Email and retargeting, the combination that will make you win leads
Email and retargeting are two elements that, when combined, enhance any online marketing campaign. Any retargeting action involves adding tracking cookies. In this case, to an email message.
Something you can do easily with retargeting tools like CRM Retargeting from MDirector , which allow you to automatically associate cookies with the messages in your email campaigns.
In this way, 4 new segments are generated in the database taking into account the behavior of the email user and retargeting both in emails and landing pages :
Users who are already in your database and who open your email messages.
Of those who have opened the email, those who also click on one of the links in the email are identified.
Users who visit the landing pages of your digital marketing campaigns but do not register.
Those landing page visitors who end up registering.
TABLE OF CONTENTS
Personalization, the basis for taking advantage of retargeting
7 advantages of doing email and retargeting
1.- You have the possibility to impact users again
2.- You get more visibility and, therefore, more clicks
3.- An essential tool for loyalty
4.- Greater thailand telegram phone number list knowledge of your client
5.- Improve branding
6.- Effective in recovering abandoned carts
7.- Boost cross-selling and up-selling
Disadvantages of retargeting
1.- The user may feel persecuted
2.- You don’t reach new customers
3.- It raises doubts about privacy
Steps to take advantage of retargeting in email marketing campaigns
Personalization, the basis for taking advantage of retargeting
Retargeting is a discipline that targets those users who have been in contact with the brand on one of its digital channels .
As far as email and retargeting are concerned, of 10+ best lms plugins for wordpress comparison (2024) course, the starting point is the subscribers to whom email messages containing tracking cookies are sent. What the user does afterwards will be recorded and will allow the same or a similar message to be shown to them wherever they go.
The true potential of the combination of email and retargeting is therefore dependent on personalisation . The more you know your users, the better positioned you will be to take advantage of this discipline.
Otherwise, you risk chasing a user with an offer that they are agb directory not interested in. This can also lead to a negative feeling towards your brand on their part.