Email marketing trends for 2018
All trends in email marketing indicate that it will continue to be a vital communication channel. However, the competition in inboxes to attract subscribers’ attention is growing at lightning speed. A situation that forces us to try out new tools, ideas, updates and campaign optimization tests.
According to The Radicati Group , more than 3.7 billion people use email worldwide as of January 2017. And it is expected to grow by 3% (or exceed 3.8 billion) by 2018.
Despite false predictions that email is on the decline, it is worth noting that it is still the channel with the highest ROI so far. In fact, it is becoming more and more powerful. And 2017 has served to prove it: 59% of marketers who choose email say it is the most effective channel for generating revenue.
TABLE OF CONTENTS
10 email marketing trends to start the year off right
1.- Extreme respect for personal data
How to comply with GDPR changes?
2.- Segmentation + personalization = dynamic content
3.- Email marketing with AI
4.- Interactive emails
5.- More personal communication tones
6.- Double opt-in
7.- Mobile-friendly
8.- More plain text emails
9.- Improve with A/B tests
10.- Marketing automation
10 email marketing trends to start the year off right
But how is this platform expected to evolve? Here are taiwan telegram phone number list 10 email marketing trends that you should keep in mind in 2018 so that your email campaigns bear the desired results:
1.- Extreme respect for personal data
trends in email marketing
This is not just a trend as such that marketers are already willingly supporting. The European Commission has enforced this vitally-enforceable rule. The way data is collected, stored and used for email has gotten a bad rap. In fact, it has led to many campaigns being deemed spam.
However, as GDPR comes into effect, you’ll see those around comparison of the 12 best wordpress translation plugins (2024) you adjust their data handling procedures. And you’ll have to, too.
A survey by Smart Insights looked into the issue and found that the majority of marketers (94%) were aware of this fact. Yet, none had started preparing, as they did not even fully understand what GDPR entailed.
With this change, you will see how companies reinforce the use of agb directory your personal data. Thus, one of the trends in email marketing is to hope that this change will reduce the negative stigma that has been generated around email campaigns and also reduce the amount of spam that users receive.
How to comply with GDPR changes?
Data processing must be lawful and fair.
Any data collected will be for explicit legitimate purposes, ensuring that it is adequate, accurate and retained only for as long as necessary.
They must also be processed in a manner that maintains the integrity and confidentiality of personal data.