All its features make it a very Facebook advertising powerful special database advertising platform, but they also add complexity. One of the things I us to get particularly frustrat by is pixels.
Pixels are common across most advertising platforms. They’re us to drop a cookie that will track visitors on your website so you can advertise to them later. This is call sequential retargeting. Once you advertise to past website visitors, the Facebook Pixel can also be us to track their behavior when they return.
Use this walkthrough to learn more about what the Facebook Pixel is, how to create a pixel, and different ways to use a pixel to improve conversions and drive ROI for your ads.
What is the Facebook Pixel?
The Facebook Pixel is an analytics tool that helps you measure how effective your Facebook ad campaigns are by monitoring the actions people take on your website.
The Facebook Pixel is a piece of code that tracks events on:
Discover different events to track in this Facebook Pixel Events guide from Facebook.
The Facebook Pixel helps you optimize your ads and make sure they are shown to the right audience. You can also use the pixel to improve your Facebook retargeting and remarket to people who have visit a specific page or taken a desir action on your website.
In short, the Facebook Pixel helps you better understand the impact of your ads by understanding what people do after they see them. So you can reach people more likely to take meaningful action, like purchasing a product.
How does the Facebook Pixel work?
Facebook us to have a custom audience pixel for retargeting website visitors and conversion pixels for tracking website conversions such as what is an influencer agency? sales. While each advertising account had only one custom audience pixel, you could create many conversion pixels—one for each web page you want to track conversions on.
Although Facebook pixels can be confusing, they make advertising on Facebook much more effective. Not only do they tell you exactly who you’re be numbers advertising to, they give you a better understanding of how your Facebook ads are performing. All in all, you can use them to make your messaging much more effective, leading to a better return on your advertising dollars.