Generating qualified leads: tips, techniques for success
Lead generation allows B2C companies to attract prospects and then convert them into customers. In 2024, there is significant room for improvement for marketers. In fact, 71% of companies do not respond to all lead requests 1 . However, a well-thought-out lead gen strategy can increase sales. Learn how to generate leads effectively.
What is lead generation?
Lead generation is about attracting and identifying prospects who are interested in your products or services . You phone number database collect their contact information to contact them and then turn them into customers. The goal of this technique is to feed the sales pipeline while boosting sales. It is based on the use of lead generation tools such as content marketing, SEO or advertising campaigns.
Steps to take to generate leads
A structured approach maximizes the effectiveness of your lead generation campaigns. To do this, you must:
Identify your target audiences
Create detailed personas , representing optimize your video for maximum engagement your ideal customers. Analyze their demographic characteristics, behaviors, needs by conducting customer surveys or by exploiting your CRM data. Adapt your messages, offers according to the results obtained.
Define the objectives of your lead gen campaign
Set SMART (Specific, Measurable, Achievable, Realistic, Timely) goals for your lead gen campaign. For example, “generate 500 new qualified leads in three months.” Set your KPIs like conversion rate or cost per lead to measure your performance.
Create an effective conversion funnel on your website
The conversion funnel guides visitors to the desired action . It includes attraction, interest, desire, action. Analytics tools like singapore number Google Analytics, Hotjar, or Crazy Egg help you identify friction points , such as a form that is too long.
1 https://www.hubspot.fr/statistiques-marketing
Setting up the campaign, optimization
Choose the right lead gen channels based on your audience. A /B testing multiple versions of emails, posts, blog articles, paid ads, etc. helps optimize performance. For example, compare two emails with different subject lines.
Create landing pages and forms
Targeted landing pages for each offer or audience segment are essential. Optimize them with a clean design , impactful messages . Limit distractions, highlight your value proposition.
For forms, aim for conciseness: 3-5 fields maximum. If you want to generate leads with a longer form, the ideal is to display one field at a time. This way, you avoid discouraging users from filling it out.
Implement effective calls-to-action
Use strong action verbs , create a sense of urgency in your CTAs. Here are some examples:
- Get 20% off immediately.
- Try it free for 30 days.
- Subscribe to our newsletter.
- Customize your product.
- Get your free quote.
Click-through rate analysis helps you identify which call-to-action buttons are performing best.