How Instagram Shopping Works

Instagram Shopping posts are made through reels, feed posts and stories. It is normal content, but it must have a commercial nuance to attract the visit of potential customers.

A tip:collaborates with influencers on a regular basisThis will help the product catalogue to be more than just a showcase. The influencer’s followers will see a familiar face using your brand’s products. Plus, Instagram gives you the option to tag both the products and the contributor. This Instagram Shopping post by Mango in collaboration with Alexa Chung and Victoria Beckham is a clear example.

Photo: Mango Instagram Shopping.

Read more: 5 Famous Influencers to Collaborate With

Shopping on Instagram through feed posts

Shopping throughfeed postsThey allow you to display switzerland phone number list products in an elegant and simple way. Plus, you can tag more than one item. For example, if your brand is a clothing store, use eye-catching photos and tag the items that were used for the entire outfit.

If you want to start tagging products in your feed posts, follow these steps:

• Upload a photo as you normally would.
• Write attention-grabbing copy.
• Click on “Tag products”.
• Click on the product that appears in the photo.
• Search for products in the product catalog.
• Select the product(s).
• Click “Done”.
• Click “Share”.

You’ll then see the photo appear in your feed with the encouraging user-generated content on social platforms Instagram Shopping symbol, a shopping bag.

Photo: Instagram feed of Vives de la Cortada

Shopping on Instagram through Stories

This option is useful for both brands andfor whatsapp filter influencers who want to tagproducts purchased through Instagram Shopping.

Label the products following these steps :

• Select the image for your story.
• Tap the stickers icon (top right corner).
• Find and select the “product” sticker.
• Select the corresponding product(s) from your predefined catalog.
• Place the product sticker where you want it to appear in the story.
• You can also change the color of the product sticker text by simply tapping on it.
• Share your story.

You will see something like this:

Photo: Natura Shopping Instagram Story

Instagram Shopping on Reels

Instagram reels became an instant hit when they Instagram Shopping were made public. Since then, brands/influencers have only increased their presence through them. Ifyou collaborate with influencersOn this social network, you can ask them to tag your products in their videos.

To tag your products on a reel, follow these steps: 

• Add the video you want to use to “Reels.”
• If you want, edit it as usual.
• Select a cover image and add an attractive caption.
• Before publishing, click on “Tag products”.
• Select and share. And that’s it!