Instagram makes it much easier for brands to highlight their products. Here are the main advantages of activating Instagram Shopping on your business account.

Boost your brand’s aesthetics

Thanks to posts, companies can show the best they Instagram Shopping have to offer in terms of quality and aesthetics. Let’s not forget that this social network has a strong audiovisual potential. Instagram reels and photos are designed to attract the attention of future consumers and clients.

Facilitates the buying and selling flow

Without the Instagram Shopping feature, the buying and selling flow would be complex and lengthy. The interested user would possibly leave a comment or visit the denmark phone number list website to buy what they want. Due to the difficulty of the process, the potential customer may abandon the purchase.

With Instagram Shopping we can improve the process and make the purchase more expeditious. The user could find the product through Instagram recommendations, in the feed of their favorite influencers or in the feed of the brand itself . They would simply have to tap on the post that caught their attention and buy the tagged product.

Allows you to review sales insights

Finally, Instagram Shopping allows you to include thesales metricswithin your regular reports. This will make it easier for you to monitor the performance of your online store. You will be able to review data such as product views, clicks and conversions. In addition, you will have the option to draw your own conclusions and be aware of your consumers’ purchasing trends.

Examples of online stores that use Instagram Shopping

Mango

The Spanish multinational frequently uses Instagram active Campaign Integration with Salesforce Shopping Instagram Shopping. Some of their photos show outfits that stand out for their elegance and creativity. They have developed campaigns with influencerslike Victoria Beckham to enhance her virtual showcase.

Dafiti

The Brazilian subsidiary of this fashion e-commerce store uses Instagram Shopping to showcase the best looks. Although they specialize in footwear, this brand has expanded to all types of clothing and styles.

Editions at sea

Not everything is about big fashion brands. Somesmall businesses, whatsapp filter like this Spanish publisher, also use Instagram Shopping. They tag the books in their posts so that Instagram readers can easily purchase them.

HDM Runway

This American clothing brand has made Instagram Shopping one of its main showcases . In fact, its feed is full of outfits made with products from its brand, all tagged through the platform.

Now that you know what Instagram Shopping is and know some tricks, you can give this tool a try. Showcase your best products on one of the most active social networks in the world and keep your brand always up to date.