But don’t just go by the names. Read the articles to make sure the coverage they do is relevant to your business.
You now have your list of media outlets. Next: identify the journalists who work for them.
This step is very tedious but important
While looking for a journalist’s contact, make sure you get their direct email and not a generic one like [email protected].
Start with journalists who are more specialized in your main topics – if possible, those who write about it every day – because your content will be more interesting to whatsapp data them than to a journalist who covers several different subject areas.
You might consider having two lists: one for press releases and one for exclusive articles.
Depending on the media, the journalist in charge of covering a certain topic does not have to be the one who manages the opinion articles (even if they are on that same topic).
Pro tip: You can create different lists based on your goals. If your goal is to get backlinks from high authority outlets, do some research first to see if the external links they publish in press releases or opinion pieces are follow *. But if your goal is to build brand awareness, prioritize outlets by their influence and reach (traffic).
*Even if a media outlet’s links are follow , they are never guaranteed. The final decision to maintain them or not is up to the journalist or editor.
Making that first contact
Once you have your list of media outlets and journalists, the ideal thing is to start building a relationship—as personal as possible—with them.
or calling them on the phone to explain what your company’s area of expertise is.
But it’s not about giving them a sales pitch , but rather about making yourself available to them as a resource they might need.
Making this brief introduction is important for 4 reasons:
- This is a way to confirm that the contact details are correct. Take the an email opportunity to verify their area of expertise. Just because they have covered miley’s continued impact on music news related to your sector does not mean they will continue to do so.
- If the contact is not correct, I may be able to give you the details of the person you are looking for.
- You have the opportunity to better understand what topics the journalist is interested in and how you can help him: by sending him comments, creating an opinion piece on a topic he is currently preparing, etc.
- The personal touch goes a long way. It’s a way for them whatsapp filter to see you as a resource (and not as spam) and remember you when they need you.
Press release or opinion article
There is a debate among marketers and digital PR experts about the effectiveness of press releases . And although we cannot answer for the approach or effectiveness of others, we can share some of the strategies that work best for us.
This includes press releases with which we have obtained dozens of backlinks, mentions and extensive coverage for different projects.