Their business model is based on mass distribution of press releases as a paid service. They may be published, but they are not always indexed and are not usually promoted on social networks .
This reduces the audience considerably. That is, the real reach of the action will be low.
The first time you try it
It can be a bit of a boost, especially if you get backlinks. But from then on, you find that you are getting links from the same domains over and over again.
Where is the SEO value?
But let’s forget about SEO and link building for a moment.
If you use a distribution service, you won’t have direct contact mobile phone number data with the media. And that means you miss out on the opportunity to build long-term relationships with journalists who can be key to your business.
After all, they are the ones who have the authority and influence to make sure your press release—or your brand—gets the coverage it deserves.
The approach we use at Dear Content is based on building a long-term, symbiotic relationship with the media.
And the first step to achieve this is to identify your product/journalist fit : you need to understand which journalists can benefit most from your expertise and which journalists are most relevant to your product or service.
Building your media list
Before you start looking for names and emails of journalists, you should first identify the sectors you are in.
You read that right, sectors . Because your business probably relates to more than one. Broadening your media horizon will help you find more media outlets where a hash of the decrypted data is created you could get relevant coverage.
If you’re reading this, chances are the startup relevant sectors sector is one of several sectors you belong to.
SaaS, financial services, logistics, etc. Some of these may overlap.
The next step will be to identify the most relevant media in all these sectors.
One way to do this is to search Google News for whatsapp filter relevant keywords. From there, you’ll see a list of outlets that publish news on the topics you’re interested in.
Imagine you’re looking for startup-related media. If you search for a term of interest in this sector like ‘new investment round’ , you’d see something like this.