SEO according to your location

Revolution – Google is coming

At the turn of the millennium, the current Internet giant – Google – was born. Before Google came along, Yahoo! was one of the most used search engines. However, Yahoo! made a strategic mistake and left organic search in charge of Google. With this step, Yahoo! helped Google to shine. Before Google came along, the above-mentioned on-page factors were used to evaluate the positions of pages. However, after Google came along, a lot changed. Google started using new factors ( off-page ), each of which had a different weight. The new algorithms evaluated pages according to new factors:

• Link building – the more external links, the higher the position. Google has a rule that the more people talk about you, the higher the quality of the page must be.
• Anchor text – a word that links to another page

Around 2004, Google began to focus more on personalizing content and displaying relevant information based on your location . Personalization was based primarily on search history and interests. We still encounter this today, when the search engine tries to suggest either the same pages that we searched for in the past or similar overseas chinese in europe data ones. However, if we pause at the location, Google took this step mainly because many people typed in the search for, for example, restaurants. In order to make the search relevant to the visitor and not show him restaurants on the other side of the world, he began to use his location to offer him nearby businesses.

YouTube and Google Analytics

In 2006, Google introduced two new features – YouTube and Google Analytics. YouTube probably doesn’t need any introduction. The video-sharing platform is one of the most popular tools in online marketing today, with over two billion users.

What is good to focus on, however, is Google Analytics. When Google Analytics first came out, it was a tool that displayed data about your website. Nowadays, GA is the basis for finding all the data, setting up online campaigns, etc.

Google Panda and Google Penguin

In 2011, Google introduced its “pets” – Google Panda and Google Penguin. These algorithm updates negatively affected the traffic of many users, which literally fell overnight in some cases by more than 50%! Google Panda and Google Penguin still focus on unfair practices that appear on websites in an attempt to improve SEO. In this case, we are sms to data talking about excessive use of keywords, which was previously commonplace (especially in the early days of SEO, there was no limit). It also evaluated the quality of external links and anchor text. In this case, many sites crashed and fell into oblivion.

Both Google Penguin and Google Panda are still in use and are updated regularly , so it is important to keep up with all the changes 5 essential elements in a download landing page that are happening regularly to keep your site relevant. However, if you don’t want to worry about this, contact an SEO consultant for more information.

We believe that this article on the development of SEO has expanded your knowledge.

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