Step by step: How to create emails with dynamic content

Creating emails with dynamic content is one of the most interesting email marketing trends of 2017. The technological revolution that society is experiencing has brought with it numerous changes in marketing. Some of them directly affect email marketing.

The latest developments and innovations have allow traditional static messages to be transform into emails with dynamic content. Years ago, the content that a person receiv was static. That is, it could not be chang.

The image you saw was exactly as it was display. And if you want a different one, you had to change that image on the site where it was host. This, in turn, meant that the rest of the messages would also change. Today, this situation has been revers, thanks to technology. Creating emails with dynamic content is now a reality.

This ne for change arose from

A the importance of standing out from the competition. Changing content will always stand out to the user compar to static content.

Beyond aspects that ne special attention, such as the subject , a good preheader or the inevitable copy in an email, there are other factors that will make you stand out from the rest. Creating emails with dynamic content has become a necessity to attract users.

TABLE OF CONTENTS
Criteria on which dynamic uk telegram phone number list content is bas
The phases to create emails with dynamic content
1.- Planning
2.- Create dynamic content step by step
a.- The fields
b.- The operators
c.- The values ​​of the field
d.- The content
The list of areas
3.- Inclusion of dynamic content in the email
The preview

Criteria on which dynamic content is bas

One of the solutions that is gaining ground is to make this content dynamic, taking into account certain criteria. Some of the most interesting ones are:

A pre-test : As emails with images, CTAs, offers, etc. are sent to users, those that work best and those that work worst are analyz and measur. Depending on the results, those that are not good will be discard and only the best affiliatewp review: is It the best affiliate program plugin? ones will be sent, that is, those that have obtain a higher CTR.
User context: This measurement is made bas on factors such as:
When. Moment, day and time at which the email is receiv.
Where . The location from where you receive the email.
How. Device from which you open or view each message.
These two criteria mark the path of email marketing, in agent email list which the personalization of messages is prominant. Before, these factors of location, devices, etc. were not usually taken into account. Today, however, users are very variable and unprictable. Hence the ne to manage it dynamically.