Once you have analyzed the menu! try to understand ! especially for the items you are lacking! how the contents are organized .
Is your content as comprehensive as that of your competitors?
Analyzing a possible dynamic section Study of Navigation such as news and blogs! you usually find many valuable ideas that could be used to enrich your website with important information.
Keyword Study
The monitoring software already job function email list mentioned! such as SEO Zoom! allow you to understand which keywords your competitors are positioning themselves for in the search engine SERPs .
In fact! it is possible to simply download the list of keywords and understand which are the most interesting terms and which other companies are focusing on.
Even more interesting could be to analyze the Keywords GAP .
This analysis methodology is present! in different forms! within the software mentioned (usually called domain vs domain ) and allows you to automatically download a list of queries for which your
It is especially useful for sites that are already well positioned and for which it is complex to understand which are the new topic niches to explore .
Backlink Study of Navigation Analysis
Analyzing backlinks is a fundamental they stretch their arms in 8 different directions: aspect to understand how much competitors’ sites are linked from other domains . This analysis allows you to understand if there are any Link Building activities in progress and understand how much strength certain domains may have.
Understanding who the referrals of certain sites are could also be useful for your potential Off Page SEO activity . Those who are linking to your competitor’s site could also be doing the same with yours.
Study the Industry Forums or Portals
Industry forums or portals are very important betting email list and useful to better understand what is being discussed around a certain service and product. By analyzing any discussions you could understand what users are saying about your brand or that of other companies.
This is not a direct SEO competitor analysis but it could help you understand the sentiment that revolves around the brand and above all intercept any latent needs on the part of users.