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  • How to win brand advocates

    Brand advocate relationships are not created overnight. They need to be cultivated little by little and the bond with customers needs to be strengthened. So, what steps can we take to win brand advocates?

    1. Provide exceptional service

    Customers don’t remember “decent” experiences. If we are able to offer superior service and personalize our interactions to address their concerns and needs, customers will remember it forever and will almost certainly recommend us.

    2. Pay attention to online reviews and influencers

    Online reviews are essential in the world of digital marketing. Most consumers trust the opinions of other users before making a purchase. Reviews are powerful tools of persuasion to attract and retain customers.

    Pay special attention to the reviews that customers bahrain phone number list leave on platforms like Google or in social media comments. An example of this is a customer review of the product “Hydro Flask” onAmazon:

    “This water bottle is amazing! It keeps my water ice-cold all day, even in the hot sun. The build quality is top-notch, and I love the sleek design. I’ve received so many compliments on it, and several friends have purchased their own after seeing mine.”

    This review has a significant impact on several levels:

    1. Credibility: The review comes from a real user, which provides authenticity and trust to other potential buyers.
    2. Visibility: Mentions from friends purchasing the same product after seeing yours show how a positive review can generate additional sales through word of mouth.
    3. Reputation: Praise for product quality and design helps strengthen the brand image by highlighting its strengths.

    If you want to improve your strategy, you can send free product samples to influencers or create long-term collaborations with them. What’s more, influencers play an essential role, as they have a high capacity to convince their followers . These profiles have created communities that trust their recommendations and opinions . Collaborating with influencers who are in tune with your brand can be a great success for Brand Advocacy.

    3. Get involved with your community

    When we get new followers on social media we can’t neglect them. We must interact with our community , answering their questions and messages, talking to them and, above all, networking opportunities sharing their content where they mention us. This helps build a strong relationship between a brand and its followers. In addition, it encourages more people to reach out to it.

    4. Collecting user-submitted content

    Brand advocacy starts when people feel connected to the brand and know that they are providing value. We can evoke those feelings by creating opportunities for users to submit their content. For example, contests that encourage users to send us their best images, brand advocates videos or written content. You can also run live streams where they share their experiences through comments.

    5. Reward loyal customers

    Reward your most loyal customers to keep that loyalty momentum strong. According toeDesk, buyers who have already been loyal, are willing to spend 67% more than new customers. On the other hand,Invespindicates that retaining 5% of our clients can lead to an increase in whatsapp filter profits of between 25% and 95%.

    Loyalty programs, also known as “fidelity programs” or “loyalty programs,” are an easy way to foster greater loyalty among customers who make multiple purchases. These programs reward customers for their loyalty with incentives that may include:

    • Exclusive Discounts: Offer a percentage discount on future purchases.
    • Personalized gifts: Send free products or samples of new products.
    • Special Offers: Early access to sales, exclusive products or special events.

    Use techniques such as giving discounts, gifts or exclusive offers to encourage repeat purchases.

    A company that implements this strategy isStarbucks, with its “Starbucks Rewards” loyalty program, which allows customers to earn stars for every purchase made, which they can then redeem for free drinks and food. This type of program not only incentivizes customers to make more purchases , but also fosters an emotional connection with the brand by making customers feel valued and appreciated.

     

    6. Create new trends

    This is one of the trickiest points, but if we can do it, we will get an instant avenue for people to talk freely about our products and services . If we can find a way to surprise and serve at the same time, we will have the opportunity to create a wide brand promotion.

    7. Launch a referral program

    Starting a referral program can quickly generate new leads. It can also incentivize potential brand advocates who need a final push to talk about your brand. You can do this by offering discounts, exclusive services, or a free reward to consumers who bring in new customers. Just make sure you clearly advertise this opportunity.

    There is no single formula for getting brand advocates and users who are devoted to our firm, so we must experiment with these tips until we find an effective combination.A

  • Instagram makes it much easier for brands to highlight their products. Here are the main advantages of activating Instagram Shopping on your business account.

    Boost your brand’s aesthetics

    Thanks to posts, companies can show the best they Instagram Shopping have to offer in terms of quality and aesthetics. Let’s not forget that this social network has a strong audiovisual potential. Instagram reels and photos are designed to attract the attention of future consumers and clients.

    Facilitates the buying and selling flow

    Without the Instagram Shopping feature, the buying and selling flow would be complex and lengthy. The interested user would possibly leave a comment or visit the denmark phone number list website to buy what they want. Due to the difficulty of the process, the potential customer may abandon the purchase.

    With Instagram Shopping we can improve the process and make the purchase more expeditious. The user could find the product through Instagram recommendations, in the feed of their favorite influencers or in the feed of the brand itself . They would simply have to tap on the post that caught their attention and buy the tagged product.

    Allows you to review sales insights

    Finally, Instagram Shopping allows you to include thesales metricswithin your regular reports. This will make it easier for you to monitor the performance of your online store. You will be able to review data such as product views, clicks and conversions. In addition, you will have the option to draw your own conclusions and be aware of your consumers’ purchasing trends.

     

    Examples of online stores that use Instagram Shopping

    Mango

    The Spanish multinational frequently uses Instagram active Campaign Integration with Salesforce Shopping Instagram Shopping. Some of their photos show outfits that stand out for their elegance and creativity. They have developed campaigns with influencerslike Victoria Beckham to enhance her virtual showcase.

    Dafiti

    The Brazilian subsidiary of this fashion e-commerce store uses Instagram Shopping to showcase the best looks. Although they specialize in footwear, this brand has expanded to all types of clothing and styles.

    Editions at sea

    Not everything is about big fashion brands. Somesmall businesses, whatsapp filter like this Spanish publisher, also use Instagram Shopping. They tag the books in their posts so that Instagram readers can easily purchase them.

    HDM Runway

    This American clothing brand has made Instagram Shopping one of its main showcases . In fact, its feed is full of outfits made with products from its brand, all tagged through the platform.

    Now that you know what Instagram Shopping is and know some tricks, you can give this tool a try. Showcase your best products on one of the most active social networks in the world and keep your brand always up to date.

  • 10 Types of TikTok Ads to Make the Most of TikTok for Business

    Over the past few years, brands have found that TikTok has enabled them to reach their desired audience. And it hasn’t happened because they’ve created the most brilliant ad in the world, but because of its ability to connect with users in an emotional, creative and playful way.

    The TikTok Advertising platform has various formats and types of posts that you can promote. Keep in mind that you will be offered two bidding strategies for “classic” ads:

    • Campaigns with a limit ofgoal-based costing.
    • Maximum posting campaigns, i.e. based on spending. This strategy colombia phone number list maximizes the number of results with the budget you have set.

    Likewise, you should know that to start using TikTok for Business you must have a business account. Knowing this, we want to share with you the types of ads you can run on TikTok for Business to boost your business growth. The company constantly updates its policies and tests new advertising settings. We encourage you to stay tuned for the latest news from TikTok.in our blogor on the platform page.

     

    Ads in the feed

    As the name suggests, these TikTok for Business ads are advertising videos that appear innaturally in the feed.That is, in the “for you” section of the platform’s scrolling. They usually last 9 to 15 seconds and are played automatically with the sound activated.

     

    These are pieces that integrate organically with theuser generated content. Consider including calls to action (CTA) with external links such as “download”, “I want to know more”, “buy now”, etc.

    These ads benefit from high visibility due to their strategic best practices for generating quality leads in b2b placement within the flow of content that users consume. They help brands capture their audience’s attention effectively, as they blend in and “camouflage” with other videos , avoiding interrupting the user experience.

    Spark Ads

    The main function of Spark Ads is to increase impressions of content generated by users and/or brands. Unlike traditional ads, Spark Ads take advantage of already created organic posts and promote them to reach a larger audience.

     

    These are displayed in the “for you” feed and retain all the engagement features such as likes, comments and shares. Brands can choose to promote their own organic videos orinfluencer contentwho have mentioned your product or service.

    It’s a great way to use creator-generated content. If you’ve designed an influencer marketing strategy, you should definitely try this type of advertising.

    Read on to learn: TikTok Spark Ads: Definition and Benefits

    Playable Ads

    Playable Ads are interactive ads that allow you to play a game or try out an app directly within the ad. It’s very useful because it offers a short demo or mini-game related to whatsapp filter your product or service.

     

    An interactive sample can boost conversion and download rates. They are also useful ads for increasing engagement. If your business or brand has an app, these types of ads improve the quality of installs. Users who download the app after trying it out are more engaged and more likely to become active users. According tothe Pangle platformThese ads effectively increase click-through rate and conversion rate compared to non-playable ads.

    Instant Page

    More than just ads, this TikTok Ads format consists of creating landing pages within the app . They are very practical and user-friendly, as the audience interacts TikTok Ads with the content without having to leave the app. Instant Pages can include images, videos, text, and links, just like any content manager.

     

    Photo: TikTok for Business

    Collection Ads

    These posts showcase a collection of products or services in a single post. They often combine a main video or image with multiple product cards underneath. By clicking on one of the cards, users are taken to an instant gallery page within TikTok, known as a storefront , where they canSee more product details and make purchasesThis interactive browsing and shopping experience keeps users within the app, reducing friction and improving retention rates.

    Video Shopping Ads

    TikTok Shop is aIntegrated e-commerce functionality to the app. You can create Video Shopping Ads using a catalog of products and/or services. Advertisers showcase their products directly on TikTok through video ads that direct users to a gallery where they can browse and purchase products without leaving the app.

    Brand Takeover

     

    This is a large-format ad that appears when TikTok Ads users open the app. It is limited to one advertiser per day and is usually used by big brands, as it is a fairly intrusive and very expensive ad.

    Top View Ads

    Thirdly, we find Top View Ads. These are high-visibility video ads that are shown to users when they open the app . It is a premium format that takes up the entire screen and plays with sound activated, ensuring immediate impact. Unlike Brand Takeover ads, Top View Ads can appear more than once a day.

    Branded Effect

    These ads, also called “Branded Lenses ,” are personalized filters created by companies for users to incorporate into their content. In this way, they boost brand recognition and drive creative connections between users and businesses.

    Hashtag of challenges

    With this type of campaign, brands present users with a video with a challenge. They encourage the public to upload their own video to their profiles with a specific hashtag. It is a very interesting format, as it takes advantage of the virality and power of user-created content.

     

  • Types of brand advocates you should know

    Within the Brand Advocacy phenomenon, there are different types of brand defenders that will help us enhance themarketing strategythat we have developed. Learn about the different types of most popular brand advocates.

    Clients and consumers

    Customers and consumers are arguably the best brand advocates .User Generated Content or UGC, according to its acronym in English, is considered authentic and trustworthy. Recommendations of this type can be seen as Instagram or Tiktok videos that the users themselvesusers upload to their social cameroon phone number list networks. A positive review about a service or product, including a photo or thread of X, is also UGC content.

    Keep in mind that social media encourages users to post content . They are designed to encourage us to share constantly, so it is advisable to encourage consumers to give their opinion on the brand’s products and services. This can be done through online raffles, hashtags that become popular, or by giving rewards to UGC content creators.

    On Instagram, the sustainable clothing brand “EcoFashion” encourages the participation of its followers through specific hashtags (#EcoFashionLovers) so that they share photos using its products, thus generating UGC content that strengthens its brand image.

    Employees

    Secondly, we find the employees who work for the brand. These brand advocates know all the details of the company, its products and its culture. They can be powerful brand advocates. Perfect for representing the brand to consumers and potential customers.LinkedIn studyshowed that, on average, employees have 10 times more contacts than followers on their company page. This difference is due to the fact that each employee has. Their own network of contacts that includes colleagues, friends, or former coworkers. When employees practice Brand Advocacy and share content about the company on their networks, the potential reach is much greater.

    A clear example is the technology company “TechSolutions”Employees regularly share technical content and company success stories on LinkedIn and other platforms, 3 powerful benefits ofpost hosting which not only increases brand visibility but also reinforces its reputation as a leader in its sector.

    Partners

    If your brand haspartners or affiliates, the positive content they share about your company, is also considered Brand Advocacy. The association between “FitNutrition” collaborates with a local gym chain, where trainers promote the brand’s nutritional supplements in their training sessions and on social media, increasing the visibility and credibility of both partners.

    These references help to improve brand awareness and influence the purchasing decisions of potential customers. It is advisable for companies to carry out co-branding campaigns to increase the reach of both parties . Thus, Brand Advocacy is positive for everyone, as the content and publications will reach the regular consumer, but also potential customers and followers.

    Influencers

    Finally, we find one of the types of brand advocatemost popular and effective: influencersThey have large audiences who trust their recommendations , so they are very likely to influence their purchasing decisions.

    Influencers act as brand advocates, especially if formal collaborations have been established between companies and them . It is important that the content they publish is spontaneous and genuine, since one of the bases of influencer marketing is the authenticity of the posts and recommendations.

    “GlowBeauty” collaborates with beauty influencers on YouTube and Instagram, who create makeup tutorials using only the brand’s products, which generates interest and trust whatsapp filter among their followers.

     

    Advantages of Brand Advocacy in marketing strategies

    As you may have guessed, one of the great advantages of Brand Advocacy is the credibility it brings to the brand image. But that is not the only benefit. That is why we want to share with you all its advantages for companies and their relationships with users.

    Increase engagement

    Brand advocates are perfect brand prescribers and speakers, capable of promoting it through thesocial networks without going unnoticed . Through recommendations and advice, messages can penetrate the consumer’s mind, overcoming the usual advertising filters.

    Increase trust in your brand

    The nature of Brand Advocacy messages makes users trust them. Recommending a product or service is one of the most effective methods of selling. Therefore, this phenomenon is vital to increase trust in a brand.

     

    Boost sales

    As a result of the trust and engagement generated by Brand Advocacy, sales can increase considerably. According toa recent study, leads that come from Brand Advocacy strategies are of high quality. Different experts evaluated these leads with an average of 4.18 on a scale of 5. This means that contacts attracted by brand advocates are more likely to become clients or consumers.

    In fact, conversion rates for earned media (5%) far exceed those for paid media (1% – 2%). Purchase intent on social media increases by up to 50%. When products are recommended by trusted people (both influencers and acquaintances).

  • What is an influencer agency?

    An influencer agency is a company specialized in the design, creation, execution and management of advertising campaigns with influencers.

    Some of the largest and most recognized influencer agencies worldwide includeViral Nation andIMA (Influencer Marketing Agency)These agencies have extensive experience and a global network of influencers, allowing them to design and execute highly effective campaigns for brands of all sizes .

    These specialized agencies are responsible for supporting companies and influencers throughout the entire collaborative process : communication, contracts, definition of objectives, etc. Influencer Marketing agencies play a vital role in the process by creating ideas, strategies, executing, managing and bolivia phone number list measuring the success of actions.

    On the other hand

    An influencer agency has experience and resources focused 100% on influencer marketing . Their value is precisely that: they are professional specialists in the sector and are dedicated to finding, contacting and working with interested influencers and brands.

    What services does an influencer agency offer?

    Influencer agencies provide specialized services to influencers, brands and companies . Their work is based on the creation, management and influencer agency execution ofInfluencer marketing campaigns. In addition, they have in-depth knowledge of each stage of an Influencer Marketing strategy.

    Below, we tell you in detail what an influencer agency does :

    • They identify, contact and select influencers : They have advanced tools to work with the right influencers. Some agencies use specialized platforms such asInfluencity. Which allow them to automate and optimize this process, making it more efficient and accurate. Other agencies prefer to carry out the selection manually. Based on
    • their experience and specific knowledge of the sector, drive targeted traffic that converts into leads or sales although this approach can be slower and more tedious. In both cases, Sse care about selecting and recruiting
    • those influencers who align with the values ​​of the brand they are working for. They select the most appropriate ones based on the audience they have, the tone of communication they demonstrate and the type of publications they make.
    • They create and design marketing strategies: Influencer agencies develop customized action plans for each company and/or brand. Many of them create comprehensive strategies, that is, they select influencers, define the messages to be communicated, plan actions on social networks or in-person events, etc.
    • They manage the relationship and communication with influencers : These agencies act as a bridge between influencers and brands/companies. They help maintain relationships and negotiations between both parties, both legally and communicatively. They are in charge of contracts, meetings and agendas of the actions to be carried out during the collaboration.

    • They oversee influencer marketing campaigns :

    • Some influencer agencies coordinate the campaigns they participate in. This is very positive, as they manage and control the planning and publication of all agreed content.
    • Analysis, reporting and results reports: An influencer agency has a duty to provideDetailed reports on campaign resultsBy always being in contact with influencers, agencies have access to insights and results of the publications made. Their services include reporting and whatsapp filter informing companies about the performance of all campaigns carried out with collaborating influencers.
    • Adjusting campaigns if necessary: ​​By measuring the campaigns carried out, influencer agencies can improve or repeat actions that had positive results.

    In short, an influencer agency brings added value to companies that work with content creators. That added value is their know-how and professionalism.

  • Brand Advocacy and what is it for: definition

    Brand Advocacy (which could be translated as “brand promotion” ) is a concept ofInfluencer Marketingwhich refers to the positive feeling or response that certain users have towards a brand. This leads them to become advocates of the brand, capable – and even happy – to share its content and recommend it. Therefore, the basis of brand advocacy is the support of a brand and its products.

    Brand Advocacy

    Contributes to and strengthens the branding strategy by reinforcing the brand image and increasing consumer trust. It also promotes brand visibility to large audiences, without the need for investment in conventional advertising and without promoting intrusive content for users.

    Brand Advocacy Among the many types of marketing that exist today, Brand Advocacy can be included within theInfluencer Marketing. Thanks to the influence of people on armenia phone number list potential clients or consumers, the aim is to strengthen the brand image and increase sales or conversions.

    The importance of this marketing technique lies in credibility . Today, consumers trust a recommendation from someone they know or someone they follow and admire much more than traditional advertising. 

    It is obvious that a brand speaks well of itself, but the existence of comments in which other consumers speak well of it after having tried it is a great value in today’s marketing. 

    Keep learning: What is an influencer and how to include them in your marketing strategy

    How brand advocacy comes about

    Band Advocacy arose from three events that drove the development of new digital marketing strategies: the creation of digital content, the difficulty of differentiation and the loss of profitability.

    Creation of digital content

    First of all, we must recognize that the creation of content on the Internet has been the boom of the last decades. More and more companies generate more quality content with the aim of becoming experts in their sector. Through blog posts, ebooks, white papers, guides, etc., getting quality backlinks to improve search engine rankings they provide valuable information to the user and achieve good organic positioning in search engines. 

    You may also be interested in: Best practices and tips for influencer marketing

    Difficulty of differentiation

    Another reason why Brand Advocacy has emerged is the difficulty of differentiation. The excessive supply of quality content has made it increasingly difficult to stand out whatsapp filter from other brands. For this reason, companies have taken a step further in their marketing strategy to adapt to the current immediacy.

    Loss of profitability

    Finally, the third factor that has driven Brand Advocacy is the loss of profitability for companies . According to experts such asMark Organ, the Inbound Marketing strategy stops being profitable when the necessary amount of content increases exponentially and when it no longer allows them to differentiate themselves from their competitors. At that point, it is vital that we look for new alternatives such as  advocacy marketing .

    What are brand advocates?

    Brand advocates are people who post  messages and comments in favour of a product or brand. They are not only followers, but also regularly consume their products or services. 

    “Brand advocates are brand advocates, they create affinity with its values, strengthen its image and contribute to its growth”

    When a brand advocate promotes a brand or product, they do so naturally and spontaneously . Their recommendation works like the classic “word of mouth.” These are opinions that recommend the brand and that demonstrate the continued use of its products. Most brand advocates recommend it completely spontaneously, but it is important to take care of these relationships. Brands can consider the option of establishing collaboration agreements or “pampering” the profile that has recommended them. 

     

  • successful campaigns with TikTok for Business

    We could make an eternal and very long list ofcase studies.Thanks to TikTok for Business, companies have been able to design the most creative and original ads imaginable. Keep in mind that the most successful campaigns have been those that have combined ads and collaborations with influencers . Ideally, brands should optimally manage both the TikTok for Business platform and relationships with content creators.

    If you’re curious, TikTok hasan ad library which is always up to date and has thousands of parts that have been top performance . Also,You can review the success storiesmost recognized worldwide and learn from their strategic decisions.

    1. Domino’s Pizza with its Skillet Roll

    For Three Kings’ Day in Mexico, Domino’s Pizza reinvented the celebration with the “Rosca de Sartén” (Frying Pan Cake). It transformed its traditional frying pan pizza into a uruguay phone number list Rosca de Reyes (Kings’ Cake). Using formats such as Top View and Branded Mission, the campaign achieved an Awareness lift of 17.9 percentage points and an Ad Recall of 19.4 percentage points. In addition, it generated a 7-fold increase in sales compared to expectations and more than 25 million views of the hashtag #QuieroMiRoscaDominos .

     

    2. Hyundai to launch the IONIQ 6

    For the launch of the IONIQ 6 car , Hyundai used a combination of TopView Ads, Spark Ads, and custom influencer content. The campaign, which coincided with a major sporting event in North America, achieved a 13% ad recall lift , a 3.5% increase in brand awareness, and more than 242 million impressions. Collaborating with creators like Kevin and Sosie Bacon allowed Hyundai to effectively connect with TikTok’s audience.

     

    3. Banco Bogotá direct to young people

    TikTok for Business Banco Bogotá launched its first campaign on TikTok with the aim of boosting the acquisition of credit loans among young audiences . They used content aligned understanding the importance of social proof with TikTok trends and thus achieved a ROI of 2.4x and 73% additional converters. The campaign demonstrated TikTok’s effectiveness , attracting young customers and increasing average spending by 18% compared to other platforms.

    Influencer Marketing on TikTok

    Thecollaborations between brands and influencersare a powerful way to leverage the content and communities that creators have built. To foster thecollaborations between brands and influencers, TikTok designed a platform called “Creator Marketplace” . There, brands can discover andPartnering with content creatorsto work on paid campaigns and attract new customers. However, it is not an option available in all countries.

     

     

    The good news is that there are other ways toContact influencersfor your brand and design a multi-channel strategy. One of the most accurate in terms of data and easiest to use is Influencity. If you are going to work with TikTok for Business, we recommend that you always launch campaigns integrating Influencer marketing . In this sense,Spark Ads are the adsmore trustworthy from the consumer’s point of view. In Spark Ads, a potential customer of your brand can see their favorite influencer recommending your products whatsapp filter and services.

    You may be interested in: Why hiring TikTok influencers can increase your brand’s reach

    How to find the right TikTokers for your brand?

    To invest inInfluencer Marketingand optimize the budget, it is essential to have influencers who can truly impact your target audience. Therefore, finding the perfect TikToker is essential to achieve the previously set objectives.

    With the search engineInfluencityYou’ll be able to find the perfect influencers for your brand. And the best part is that it will be done in a matter of seconds. Thanks to our cutting-edge software, you’ll automatically search through over 6 million TikTok profiles around the world. To find the best content creators, the system will be based on their audience’s interests, age, gender, location, and other data.

     

     

    There is no doubt that theinfluencer marketingTikTok has a great playing field. The good results are evident and famous TikTok for Business all over the world. The key point is that brands must consider the audience they want to reach and find the influencer with the most suitable community to offer their product or service.

    Something that sets TikTok apart from other social networks is that it doesn’t have the problem of attracting such a young audience. In addition , brands will be able to reach these users in a different and interactive way. TikTok has proven to be an essential tool in influencer marketing for most agencies and companies.

    Because TikTok is an open platform where anyone can upload posts and be discovered, the trends and content created have a higher chance of going viral. This social network is therefore a great opportunity for brands to creatively connect with their target audiences. Don’t be left behind and explore the universe of TikTok for businesses.

  • TikTok for business: an essential tool for digital marketing

     

     

    We find ourselves in a world where digital marketing is advancing by leaps and bounds. AndSocial networks are the main protagonistsof the game. Recent years have shown us that video is the favourite format for all ages. This preference is reflected specifically in a social network, where the youngest ones squeeze their creativity to the maximum.We are talking about TikTok, an app that enhances audiovisual content to the maximum.

     

    Most social networks feature video posts, but TikTok uae phone number list has emerged as the top platform. Initially, it was the favourite of teenagers. Today, we can say that it is used daily by people of all ages.

    Are you ready to harness the immense power of TikTok influencers? Look no further!
    Download our ebook and discover the secrets to tapping into the TikTok influencer community .

     

    What will you learn?

    What is TikTok

    How Tiktok was born and why it is so successful with Generation Z

    What is TikTok for Business?

    10 Types of TikTok Ads to Make the Most of TikTok for Business

    3 Examples of successful campaigns with TikTok for Business

    Influencer Marketing on TikTok

    What is TikTok in the business world?

    TikTok was born in 2016 as a social network where people could share and edit videos. Since then, it has seen impressive growth and is now present in more than 150 countries.

    This platform allows users to discover, create and share short videos, cultivating social validation on social media ranging from 15 seconds to 10 minutes in length. Users can freely edit the videos using the tools offered by the app, which creates creative and dynamic posts.

    TikTok has not only revolutionized entertainment, but it has also become a powerful business tool . Brands and businesses around the world have found TikTok to be an ideal space to connect with audiences in an authentic and creative way. The appfosters engagementthrough creative stimulation, allowing companies to show their most human and accessible side .

     

    How Tiktok was born and why it is so successful with Generation Z

    To fully understand the history of TikTok, we must go back to 2016, the year in which ByteDance , the Chinese company that launched the application, appeared. The key point was in 2017, when the company bought Musical.ly . This audiovisual-focused social network allowed its users to create and share short videos using effects, filters and music freely. The purchase was carried out for an amount of 1 billion dollars and caused the “musers” influencers (the name by which Musical.ly influencers were referred to) to end up disappearing.

     

    Tik Tok grew little by little and during that year it became one of the most downloaded mobile applications in the United States . Among other things, its growth was due to whatsapp filter the push that American celebrities gave to it, such as Jimmy Fallon , who mentioned the application during one of his programs.

    TikTok was growing progressively

    In 2018 it accumulated over 80 million downloadsin the United States, 800 million in the rest of the world, was available in 75 languages ​​and had a presence in more than 150 countries.

    Compared to other social networks, TikTok started to have more registered users than X (formerly Twitter) or Snapchat. It currently has the highest average usage time on Android of all networks : 34 hours per month per user, or more than an hour per day.

    One of the key elements that have TikTok for business driven the rise of Tik Tok is itssearch algorithmand recommendation of  relevant content . This algorithm is responsible for choosing powerful posts so that most users see them, based on their tastes, preferences, profile, contacts, etc. This formula promotes the connection with other people and the discovery of new content . Something fundamental to achieve a full experience on the platform and for brands to stand out and reach their target audience.

    Success on TikTok lies in its unique

    Authentic and fun content . This platform avoids forced, perfect and calculated videos. This is precisely what the audience likes: spontaneity and naturalness. Of course, the popularity of this social network is skyrocketing and we are not the ones saying it, the numbers show it:

    • In Spain,Currently 32% of Spaniardsaccess TikTok daily.
    • In 2023, 14 million app downloads were recorded in the Spanish market.
    • In the United States, it has 170 million active users . In addition, in the same country, TikTok closed 2023 with a turnover of 16 billion dollars .
    • It is the fifth most downloaded social network in the world after veterans Facebook, YouTube, WhatsApp and Instagram.
    • According to Statista, TikTok had 1.562 billion users by early 2024. It is the most popular Chinese app on the Western market.

    TikTok for business Now

    A key question we need to ask ourselves is: do we really know what TikTok’s audience is? To get an idea of ​​why most ofInfluencers are moving to TikTok, it is essential to understand that the majority of social media users are from the Z and Millennial generations.

    We identified that the largest demographic of users on TikTok is between 18 and 24 years old. In fact, more than half of content creators are very young, mostly from generation Z.

    Today, the app has more than 1.2 billion monthly active users. Within that number, a high percentage are teenagers and young people. According to the mediaBusiness of AppsThe app’s age data looked like this at the end of 2023: 22% of users were between 13 and 17 years old, 29.8% between 18 and 24, and 23% between 25 and 34. Are we really aware of the importance of this platform for younger people? It’s clear that Gen Z is the one setting the tone for content on TikTok.

    This doesn’t mean that TikTok is just a fad for teenagers. The app is widely used by older users and many have made scrolling a real hobby. A clear example of this is one of the biggest influencers in the world,Kylie JennerJenner has known how to adapt to the right channel to impact her audience: at first she took advantage of Snapchat , thenInstagramand currently showcases her products through TikTok.

    Since its inception, TikTok has evolved from a video creation app intended solely for users to express themselves, to now becoming an ideal platform for e-marketing and advertising.

  • How Instagram Shopping Works

    Instagram Shopping posts are made through reels, feed posts and stories. It is normal content, but it must have a commercial nuance to attract the visit of potential customers.

    A tip:collaborates with influencers on a regular basisThis will help the product catalogue to be more than just a showcase. The influencer’s followers will see a familiar face using your brand’s products. Plus, Instagram gives you the option to tag both the products and the contributor. This Instagram Shopping post by Mango in collaboration with Alexa Chung and Victoria Beckham is a clear example.

     

    Photo: Mango Instagram Shopping.

    Read more: 5 Famous Influencers to Collaborate With

    Shopping on Instagram through feed posts

    Shopping throughfeed postsThey allow you to display switzerland phone number list products in an elegant and simple way. Plus, you can tag more than one item. For example, if your brand is a clothing store, use eye-catching photos and tag the items that were used for the entire outfit.

    If you want to start tagging products in your feed posts, follow these steps:

    • Upload a photo as you normally would.
    • Write attention-grabbing copy.
    • Click on “Tag products”.
    • Click on the product that appears in the photo.
    • Search for products in the product catalog.
    • Select the product(s).
    • Click “Done”.
    • Click “Share”.

    You’ll then see the photo appear in your feed with the encouraging user-generated content on social platforms Instagram Shopping symbol, a shopping bag.

     

    Photo: Instagram feed of Vives de la Cortada

    Shopping on Instagram through Stories

    This option is useful for both brands andfor whatsapp filter influencers who want to tagproducts purchased through Instagram Shopping.

    Label the products following these steps :

    • Select the image for your story.
    • Tap the stickers icon (top right corner).
    • Find and select the “product” sticker.
    • Select the corresponding product(s) from your predefined catalog.
    • Place the product sticker where you want it to appear in the story.
    • You can also change the color of the product sticker text by simply tapping on it.
    • Share your story.

    You will see something like this:

     

    Photo: Natura Shopping Instagram Story

    Instagram Shopping on Reels

    Instagram reels became an instant hit when they Instagram Shopping were made public. Since then, brands/influencers have only increased their presence through them. Ifyou collaborate with influencersOn this social network, you can ask them to tag your products in their videos.

    To tag your products on a reel, follow these steps: 

    • Add the video you want to use to “Reels.”
    • If you want, edit it as usual.
    • Select a cover image and add an attractive caption.
    • Before publishing, click on “Tag products”.
    • Select and share. And that’s it!

  • importance of Instagram for brand

    In recent years,Instagram has proven to be one of the most dominant social networksworldwide. Today, it has 1.3 billion monthly active users. Brands that do not have a company profile on this platform are falling behind in recognition,engagement and conversions. It is difficult to pretendcreate a community of loyal customerswithout being present on one of the most downloaded apps in the world. Keep in mind that Instagram is a good place for customers to share content and to keep track of competitors. Whatever your service or product, you almost certainly need to be on Instagram. 

    What is Instagram Shopping?

    Most stores that used to sell in person have decided to show up in virtual environments to offer their products. Fortunately, the opportunities for e-commerce go beyond websites or department stores like Amazon.Social networksThey can also be a good showcase for small, medium and large companies. In fact, these platforms are often a more economically accessible resource. Behind them there is an opportunity not only to sell, but also to connect with users and create active communities. 

    This is how Instagram Shopping was born, Meta’s south africa phone number list tool forInstagram salesIt was launched in 2017 for the United States market. Later, it expanded to other countries such as India, Mexico and Brazil. Since then, it has positioned itself as a key platform for displaying products.

     

    Photo: Dior Instagram Shopping

     

    Instagram Shopping is a set of features that allows  handling negative feedback and complaints businesses toe-commerce brandsdesign an attractive showcase for your potential customers. With Instagram shopping , businesses can showcase their products before people’s eyes through videos and images. 

    In  Instagram shopping, businesses can select specific posts they have previously published and tag them.products used in the photo. Those objects that you see in the post are likely to be purchased by Instagram users. But it’s not all about photos, now you’ll see that other formats like Stories or Videos can also be used. 

     

    Countries where Instagram Shopping is available

    Instagram Shopping isn’t available in all markets. Currently, these are the countries where you can tag products to sell: Canada, United States, Brazil, Mexico, Denmark, France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, Ukraine, United Kingdom, Australia, India, Instagram for brand Indonesia, Japan, Korea, Taiwan, and Thailand.

    Therefore,If you are an influenceror a brand, Instagram Shopping will only work if you are present in one of the countries on the list. You can always review the listin the Instagram help center.

     

    How to activate Instagram Shopping

    Instagram shopping is a feature that stands out for being intuitive and accessible. It allows brands to sell their products and influencers to market them. It also gives customers the ability to purchase quickly and easily.

    But before you start selling through Instagram shopping , you need to set it up. Here’s how to do that. 

    Step by step to set up your Instagram store

     

    Photo: Mango Instagram Shopping

    1. Confirm that your store can sell on Instagram

    First of all, you are going to check that your storemeets these requirementsto sell on Instagram Shopping: 

    • Your company is located in one of the countries listed above. 
    • Your business offers eligible products.
    • Your business complies with Instagram’s commerce policies as well as the merchant agreement.

    2. Create a business account

    Secondly, consider that your store’s Instagram must be a business account. To do this, you must have a Facebook page and associate it with the Instagram account . From the Facebook Business Manager, link the Facebook business page and your Instagram business profile. 

    Remember that everything on Facebook must be managed from a personal profile . Make sure that the personal profile that manages these pages has the whatsapp filter necessary administrator permissions.

    3. Create your Instagram Shopping store

    To activate your Instagram Shopping store , you must startfrom this pagefrom Facebook. Click “Get started,” then “Create a store,” and follow the prompts. If you have a Shopify account oranother affiliate platform, select it to set up your store there. If this is not the case for you, simply click on “I don’t use these platforms” and continue. Then, choose your business account and the catalog you want to use. If you don’t have a catalog, one will be automatically generated for you.

    Now, let’s focus on one specific step. It’s the checkout process . When a user sees your video or photo and wants to buy one of your products, they’ll have to complete the payment somewhere. Meta offers you three options: 

    • Complete the purchase on another website
    • Checkout on Instagram (US only). 
    • Finalize the purchase with a message

     

     

    Ideally, the client canfinish the purchaseon Instagram , but this option is only available in the United States. Stay tuned for the latest updates from Instagram, it’s likely that other countries will be able to use the second option in the future as well . “ Checkout on another website” is a good option if you want to drive traffic to your website. And if you don’t have a website to checkout on, Instagram offers you the option to checkout with a direct message or WhatsApp.

    Finally, review your store details, accept theAgreement for Sellersand finish the setup. You will see something like this: 

     

    4. Customize your store

    After you’ve activated Instagram Shopping, you Instagram for brand can manage theproduct catalogyou’re going to offer. Add photos and control which items you want to display in your store. 

    You can also design collections based on themes , which will make the consumer experience easier. You simply have to go to theSales Manager, select your account, “Stores,” “Edit Store,” “Add,” and choose “Collection.” You’ll be able to choose a cover image or a product grid. It’s important to know that every time you add a new collection, Meta will review your store to ensure it complies with their commerce policies. Don’t worry, they usually don’t take more than 1 day to review them. 

    5. Activate the shopping feature on Instagram

    Finally, we recommend that you activate the shopping feature on Instagram. This way, you can tag products in your posts and stories that you upload from any device.

    • Go to “Settings” in your Instagram profile.
    • Select “Business” and then “Shopping.”
    • Choose the product catalog you want to link.
    • Done! You can now tag products in your posts.