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Brand advocate relationships are not created overnight. They need to be cultivated little by little and the bond with customers needs to be strengthened. So, what steps can we take to win brand advocates?

1. Provide exceptional service

Customers don’t remember “decent” experiences. If we are able to offer superior service and personalize our interactions to address their concerns and needs, customers will remember it forever and will almost certainly recommend us.

2. Pay attention to online reviews and influencers

Online reviews are essential in the world of digital marketing. Most consumers trust the opinions of other users before making a purchase. Reviews are powerful tools of persuasion to attract and retain customers.

Pay special attention to the reviews that customers bahrain phone number list leave on platforms like Google or in social media comments. An example of this is a customer review of the product “Hydro Flask” onAmazon:

“This water bottle is amazing! It keeps my water ice-cold all day, even in the hot sun. The build quality is top-notch, and I love the sleek design. I’ve received so many compliments on it, and several friends have purchased their own after seeing mine.”

This review has a significant impact on several levels:

1. Credibility: The review comes from a real user, which provides authenticity and trust to other potential buyers.
2. Visibility: Mentions from friends purchasing the same product after seeing yours show how a positive review can generate additional sales through word of mouth.
3. Reputation: Praise for product quality and design helps strengthen the brand image by highlighting its strengths.

If you want to improve your strategy, you can send free product samples to influencers or create long-term collaborations with them. What’s more, influencers play an essential role, as they have a high capacity to convince their followers . These profiles have created communities that trust their recommendations and opinions . Collaborating with influencers who are in tune with your brand can be a great success for Brand Advocacy.

3. Get involved with your community

When we get new followers on social media we can’t neglect them. We must interact with our community , answering their questions and messages, talking to them and, above all, networking opportunities sharing their content where they mention us. This helps build a strong relationship between a brand and its followers. In addition, it encourages more people to reach out to it.

4. Collecting user-submitted content

Brand advocacy starts when people feel connected to the brand and know that they are providing value. We can evoke those feelings by creating opportunities for users to submit their content. For example, contests that encourage users to send us their best images, brand advocates videos or written content. You can also run live streams where they share their experiences through comments.

5. Reward loyal customers

Reward your most loyal customers to keep that loyalty momentum strong. According toeDesk, buyers who have already been loyal, are willing to spend 67% more than new customers. On the other hand,Invespindicates that retaining 5% of our clients can lead to an increase in whatsapp filter profits of between 25% and 95%.

Loyalty programs, also known as “fidelity programs” or “loyalty programs,” are an easy way to foster greater loyalty among customers who make multiple purchases. These programs reward customers for their loyalty with incentives that may include:

• Exclusive Discounts: Offer a percentage discount on future purchases.
• Personalized gifts: Send free products or samples of new products.
• Special Offers: Early access to sales, exclusive products or special events.

Use techniques such as giving discounts, gifts or exclusive offers to encourage repeat purchases.

A company that implements this strategy isStarbucks, with its “Starbucks Rewards” loyalty program, which allows customers to earn stars for every purchase made, which they can then redeem for free drinks and food. This type of program not only incentivizes customers to make more purchases , but also fosters an emotional connection with the brand by making customers feel valued and appreciated.

 

6. Create new trends

This is one of the trickiest points, but if we can do it, we will get an instant avenue for people to talk freely about our products and services . If we can find a way to surprise and serve at the same time, we will have the opportunity to create a wide brand promotion.

7. Launch a referral program

Starting a referral program can quickly generate new leads. It can also incentivize potential brand advocates who need a final push to talk about your brand. You can do this by offering discounts, exclusive services, or a free reward to consumers who bring in new customers. Just make sure you clearly advertise this opportunity.

There is no single formula for getting brand advocates and users who are devoted to our firm, so we must experiment with these tips until we find an effective combination.A