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  • News from the world of digital (July 2023)

    UA is dead, long live GA4
    Universal analytics has finally stopped collecting data and has been replaced by GA4. In June, some attribution models in GA4 also ended, and in July, in Google Ads. Right now is a good time to review all changes and settings in these systems, look at changes in performance and make any adjustments. it is a good time to look at your account, look for potential changes in performance and measurement, and make the appropriate optimizations.

    Use ‘page feed’ for your PMax campaigns

    Google has updated its page feed guide for Performance belarus phone number data Max campaigns. Try setting them up . It’s simple and may make your life easier while improving performance.
    Add customer service contacts to GMC
    It’s now relatively easy to add a customer support phone number and/or email to Google Merchant Center. I’d definitely go for it. It’s better to resolve customer issues now than to have unhappy customers, get bad reviews, and then resolve them later.
    Bing
    Bing and ChatGPT integration has been suspended
    Users found a loophole in the system and got access to the app’s paid features for free. But their smiles didn’t last long, as OpenAI soon disabled the integration .

    AI marketing

    The outputs of AI assistants may gradually deteriorate significantly
    It’s the complete opposite of what should happen, but if you  building seo and its importance in long-term website traffic feed AI content generated by AI, it will start to ‘ lose its mind ‘ and its response rate will decrease. It can drop from 97.6% to 2.4% in just a month. That’s a significant deterioration from “just” hallucinating .

    Meta is also far from giving up.
    In collaboration with Microsoft, Meta has released  thailand data a new open-source language model, Llama 2, free for research and commercial use, so developers of related applications can get started right away.
    Social media
    Meta introduces Threads
    Meta has introduced a new app that is very similar to Twitter.
    And within moments, it became the new fastest-growing app in history, gaining over 100 million users in just a few days .
    However, just 3 weeks after publication, the number of users has dropped by more than half .
    This just confirms that the social media market is anything but predictable for new platforms. And what did Musk say about that?
    He practically immediately made tweets available again even for logged out users
    A few days after Twitter stopped showing tweets to logged out users, it has re-enabled the feature .