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  • Microsite to support SEO for e-shop

    A microsite is a simple one-page website that serves as a purposeful and effective promotion. It is responsive and loads quickly, and is usually optimized for one or two keywords. So Google loves and prioritizes it. A well-optimized SEO microsite is displayed high in search engine rankings.

    And that’s why a microsite is ideal for promoting individual services or products. Do you have a new product that you are entering the market with and want it to reach the widest possible number of people and attract new customers to your e-shop ? Or do you have your “standard”, a best-selling product that you know has the potential to break through even in greater competition? With a microsite you will achieve more.

    The mere existence of a microsite has a great effect on the traffic to the parent website or e-shop, as it provides space for backlinking .

     Improve loading speed and other technical aspects

    Google and other search engines do not evaluate only written text on the pages. If your e-shop is not in order technically – it has poor URL employment database indexing, it is slow, photos and videos are in an inappropriate or difficult format, it is not responsive, there are errors in the source code (and so on), good text will not save it. Therefore, it is necessary to take care of the e-shop as a whole.

     Link building and external links

    With link building, you can effectively increase sms to data  awareness of your brand, your website or e-shop and gradually become aware of a larger and larger group of customers. It is the building of backlinks on your website and an important part of the entire SEO optimization of your website or e-shop. Link building contributes to  the 10 most memorable christmas campaigns in history the so-called off-page factors and significantly moves the website up in search engines such as Google or Seznam.

    Remember that the reader is not holding a book in his hand, but most likely a mobile phone, or is reading your article from a computer screen. Use bullet points, summarize important things in points.

    Imagine yourself reading online posts the way you do. You’ll most likely click on a link that interests you, quickly scan it, and within seconds decide if you really want to read it . And so will your reader. There’s beauty in simplicity. The beauty of SEO optimization

  • How to solve SEO for an e-shop?

    The most common mistake of a large number of e-shops is simple – they don’t address SEO at all. Of course, there are a huge number of worries surrounding the management and administration of e-shops, the products they place, handling all the administration, customer inquiries, complaints, communication with suppliers (and so on and so forth).

    But then you may be worried not only about low traffic to your e-shop , but also about low sales and insufficient turnover. You find that customers are not coming to your website very often and, if they do, they don’t stay for very long.

    What now? The earnings are not big and you certainly can’t afford to take a bunch of money and stuff it into a massive advertising campaign. But you need to get your site closer to customers.

    And you’re just starting to realize what you underestimated when creating your e-shop . Your website doesn’t have good SEO, so internet users are seeing your competition instead of your e-shop.

    Let’s explain what the term SEO actually means

    SEO is a set of several factors that influence the traffic to your website. SEO of a website or e-shop ensures that the website is displayed to the target group, so that the website is visited by the largest possible number of people and, therefore, the largest possible number of paying customers.

    Page optimization – SEO – moves your website higher in search engines Google, Seznam, etc. Thanks to high-quality and business owner database sophisticated SEO. Your e-shop will start appearing in leading positions and people who are searching for specific information . A given keyword or product will click on the link to your page.

    SEO for e-shop – how to improve it?

     Company blog

    A company blog not only provides a space for establishing contact with customers, sharing expert advice and interesting news from the world sms to data of your field, but it is also an effective tool in terms of SEO . On the blog, you publish texts that should be focused on keywords related to your e-shop, i.e. the products you sell. Texts that contain a sufficient number of keywords and backlinks are a functioning SEO element .

    You can go back to the first point – when planning keywords for SEO texts. Immediately design a longer-term plan for publishing articles and 5 tactics to solve your email marketing problems contributions . On certain topics related to your business or the range of products offered, and proceed accordingly when writing SEO texts .

    And how to create engaging and, above all, sales-oriented text on your website? Read on!

    A company blog is an interesting element regarding SEO for an e-shop.

  • Who will create a PR article for me?

     

    Articles on your company blog will show your customers that you are a true professional in your field, that you know something about the topic you are working on, and that you will be able to provide qualified advice to your client.

    What topics to write on a blog?

    • Advice, tips, instructions
    • Industry news
    • Experience with using products in practice
    • Selection advice
    • …and much more!

    PR ARTICLE

     

    A PR article is a paid promotional article that is placed in various media, whether online or offline. Offline articles serve to promote Who will create a PR and build a brand (we can’t count on link building when publishing in a printed magazine  ), while online articles, in addition to spreading awareness of your e-shop and brand and drawing attention to your products, increase the SEO of your website .

    A quality and appropriate PR article will be written for you by an advertising or marketing agency, a capable copywriter, a freelancer or homeowner database directly by the editor of the given media. Anyone who is familiar with the field of marketing communications and PR .   And at the same time write the article in a readable and engaging way so that the reader feels the need to read it.

    Where do I place the PR article?

    There are web marketplaces where space is sold  ideas to wish your clients a happy new year on various websites, so you can choose a page. Online magazine, or blog based on the focus of your business.

    However, you can also do media research Who will create . PR and directly contact the media that seem most suitable. All good media have a contact information for the marketing or advertising department on their websites . Which is usually in charge of similar things, or you can also find a published price list for providing media space on their website.

    What are the prices for a PR article?

    It depends on the type of media, its popularity and, above all, its monthly readership.  It will certainly be important for SEO link building , but you won’t reach a large number of people Who will create a PR with a published article… For reputable sms to data media, the price is usually several thousand crowns.

    It probably seems like a great idea to have one PR article written and sent to ten different media outlets. But that’s not ideal from an SEO perspective, nor from a reader or media perspective.

  • Linkbuilding and SEO: How to Consistently Build and Maintain

    What is link building? It is the process of building backlinks to your website and is an important part of the entire SEO optimization of your website or e-shop. Link building contributes to the so-called off-page factors and significantly moves the website up in search engines such as Google or Seznam.

    With link building, you can effectively increase awareness of your brand, your website or e-shop, and gradually become known to a larger and larger group of customers. So how do you create link building ?

    After reading the previous lines, you might think that the more links, the better. But be careful. It’s not so much about quantity as it is about quality, and being too “perseverant” in your efforts to build backlinks could do your website or e-shop a disservice.

    Even with link building, everything in moderation applies. Many brands actively support link building. The most effective way to build links is with these tools:

    • Microsites
    • PR articles
    • Subpages
    • Blogs
    • Professional websites and forums
    • Social networks

    Microsite

     

    A microsite is a single-page website running overseas chinese in uk data on its own domain and has the highest impact on SEO of all the options mentioned. A microsite can serve as a stand-alone promotion of your brand, services, or one specific product.

    An SEO microsite is an undemanding and fast-loading responsive website that Google likes to prioritize. The text on a microsite is usually focused on one or two keywords and, thanks to high-quality SEO text and a number of other technical parameters, it can climb to the top of search engine rankings.

    Example of promoting services using a microsite.

     

    However, not every online marketing agency  email marketing trends for 2018 has mastered SEO websites. If you would like to support your business with an SEO website, expertdev will be happy to help you with that. We have been creating microsites for a long time and our successes have measurable results

     

    Company blog

     

    Articles on a company blog are a very effective part of building SEO on a website . It is good to write each article on 1-2 keywords . You can write the texts yourself, or invite a copywriter or advertising agency to do it.

    However, SEO is not the only reason to sms to data have a blog on your website or e-shop .

    On a blog, you can write about anything that doesn’t fit on the company’s main website. A customer who is interested in the topic will appreciate your experience, advice, which product is suitable for them and which specific one and why they should buy it, and they will appreciate current events and news from the industry.

    A company blog is a space for building SEO and sharing necessary information with customers. Example of running a company blog on a microsite for AK Nevařil.

  • SEO according to your location

     

    Revolution – Google is coming

    At the turn of the millennium, the current Internet giant – Google – was born. Before Google came along, Yahoo! was one of the most used search engines. However, Yahoo! made a strategic mistake and left organic search in charge of Google. With this step, Yahoo! helped Google to shine. Before Google came along, the above-mentioned on-page factors were used to evaluate the positions of pages. However, after Google came along, a lot changed. Google started using new factors ( off-page ), each of which had a different weight. The new algorithms evaluated pages according to new factors:

    • Link building – the more external links, the higher the position. Google has a rule that the more people talk about you, the higher the quality of the page must be.
    • Anchor text – a word that links to another page

    Around 2004, Google began to focus more on personalizing content and displaying relevant information based on your location . Personalization was based primarily on search history and interests. We still encounter this today, when the search engine tries to suggest either the same pages that we searched for in the past or similar overseas chinese in europe data ones. However, if we pause at the location, Google took this step mainly because many people typed in the search for, for example, restaurants. In order to make the search relevant to the visitor and not show him restaurants on the other side of the world, he began to use his location to offer him nearby businesses.

    YouTube and Google Analytics

    In 2006, Google introduced two new features – YouTube and Google Analytics. YouTube probably doesn’t need any introduction. The video-sharing platform is one of the most popular tools in online marketing today, with over two billion users.

    What is good to focus on, however, is Google Analytics. When Google Analytics first came out, it was a tool that displayed data about your website. Nowadays, GA is the basis for finding all the data, setting up online campaigns, etc.

    Google Panda and Google Penguin

    In 2011, Google introduced its “pets” – Google Panda and Google Penguin. These algorithm updates negatively affected the traffic of many users, which literally fell overnight in some cases by more than 50%! Google Panda and Google Penguin still focus on unfair practices that appear on websites in an attempt to improve SEO. In this case, we are sms to data talking about excessive use of keywords, which was previously commonplace (especially in the early days of SEO, there was no limit). It also evaluated the quality of external links and anchor text. In this case, many sites crashed and fell into oblivion.

    Both Google Penguin and Google Panda are still in use and are updated regularly , so it is important to keep up with all the changes 5 essential elements in a download landing page that are happening regularly to keep your site relevant. However, if you don’t want to worry about this, contact an SEO consultant for more information.

    We believe that this article on the development of SEO has expanded your knowledge.

    Do you need to create a new website in 2021?

    WEBSITE DESIGN | SEO AND WEBSITE OPTIMIZATION  |  COPYWRITE  |  GRAPHICS  |  MARKETING  |  SOCIAL NETWORKS

    We create websites in these cities:

    ZLÍN WEBSITE CREATION | WEB CREATION PRAGUE | WEB CREATION BRNO | WEB CREATION OSTRAVA  | OLOMOUC WEBSITE CREATION

    We deal with the following categories:

    CUSTOM WEBSITE DESIGN | TEMPLATE WEBSITE DESIGN | MICROSITE DESIGN | CUSTOM E-SHOP DESIGN.

  • How was the beginning of SEO?

    Search Engine Optimization has become an integral part of online marketing. Websites that do not use SEO (or even PCC advertising) these days cannot expect high traffic to their sites.

    To quickly reiterate, SEO is a marketing tool that will increase traffic and conversions on your website. We divide the factors that make up SEO into on-page factors (factors that are found directly on the website and can be easily influenced) and off-page factors (link building on external sites, mentions in social media posts, etc.). With the correct use of individual factors, we will achieve placement on the SERP (Search Engine Result Page), which leads to higher traffic to the website. Thanks to higher traffic to the website, more visitors will buy your product or service and become your customers.

    This is what SEO looks like today, but in the past, optimization was not as sophisticated. In this article, we will quickly take a look at the most important points of how SEO was created and how it has evolved.

    The Beginnings of SEO

    When was SEO created?

    The beginnings of search engine optimization are associated with the 1990s. However, at that time we did not yet encounter the term Search Engine Optimalization. SEO is often referred to as Search Engine Ranking or Search Engine overseas chinese in canada data Positioning. Some sources date the emergence of SEO to the emergence of Internet search engines, that is, to 1991. However, most of us date it to 1997. According to several sources, optimization was invented in 1997 by the manager of a rock band who was not satisfied with the placement of a website on the SERP, which was only on the fourth page, which reduced its traffic. However, if this fact is 100% true, we will never know.

    What did the first version of SEO look like?

    The early version of SEO only worked with on-page factors . In its early days, these factors consisted of:

    • Quality content
    • The text was long enough
    • Internal links and links to other sites
    • Correctly used HTML tags

    Since we are talking about the very first version, it is clear that it had many flaws. Among them is the unlimited use of keywords. You could easily  email and retargeting, the combination that will make you win leads write a keyword 150 times on your page, and you would be in the first place in the search. Nowadays, this technique is penalized.

    First paid promotion

    The first paid promotion was introduced by the web search engine Goto.com . It allowed websites to appear on the first search results, even before sms to data organic search. This moment can be considered the birth of PPC advertising, which Google also began using a few years later.

  • How do you create SEO and SEO texts?

    SEO gives small and medium-sized businesses the opportunity to compete with large and established ones. Thanks to well-designed optimization of your website or e-shop, you can confidently compete with larger predators on the market.

    Keep your website up to date . Don’t let it get old. If Google sees that the last update and last post on your website is five years old, it will favor your competition.

    Focus on the topics that customers are most interested in . There are several ways to find out what these are. If you own an e-shop, data from  Google Analytics will tell you which products are most visited and which area customers are most likely to be interested in. You can also get inspiration from social networks or other websites. What overseas chinese in australia data are people discussing the most, what are they looking for? And you can also do research on foreign websites. What content does your foreign competition publish?

    Analyze, plan, create. SEO is a long-term matter

    Be consistent. Create content for your website constantly and regularly. Have a publication plan and communication strategy planned in advance . Do research, collect data, analyze. Don’t rely only on text when creating SEO, if your website or e-shop is not in order from a technical point of view, even the best content won’t help you.

    And a final recommendation: Don’t create texts just for SEO purposes . You’re not writing them just for Google. If you stuff twenty or thirty sms to data  keywords into twenty sentences, the text will be unreadable and the customer who comes to your website to get information will be horrified and will leave your website very quickly.

    If you want to learn more about the topic, read articles  adapt your email campaign depending on seasonality on how to write engaging text for websites or why keywords are the key to success .

     

    Do you need to create a new website in 2021?

    WEBSITE DESIGN | SEO AND WEBSITE OPTIMIZATION  |  COPYWRITE  |  GRAPHICS  |  MARKETING  |  SOCIAL NETWORKS

    We create websites in these cities:

    ZLÍN WEBSITE CREATION | WEB CREATION PRAGUE | WEB CREATION BRNO | WEB CREATION OSTRAVA  | OLOMOUC WEBSITE CREATION

    We deal with the following categories:

    CUSTOM WEBSITE DESIGN | TEMPLATE WEBSITE DESIGN | MICROSITE DESIGN | CUSTOM E-SHOP DESIGN .

  • Building SEO and its importance in long-term website traffic

    SEO helps you to make your website visible to your target audience through search engines. The goal of SEO is to increase traffic to your website – that is, to get as many potential customers to your website as possible, some of whom will become paying customers. The goal of SEO is to help your website make money.

    Building SEO is not a one-time thing, but a long-term goal. If you feel that despite all your efforts, the growth in traffic to your site is not what you imagined, don’t despair.

    So what is included in SEO?

    • Source codes
    • Technical information page
    • Domain Authority
    • Brand strength
    • CTR
    • URL indexing
    • Page loading speed
    • Responsiveness (adapting the website display when viewed on mobile and computer)
    • Texts and keywords
    • Structured data
    • Metatexts
    • Backlinks and linkbuilding
    • Images and photos (in an appropriate and easy-to-load format)
    • User rating
    • Registration in catalogs
    • And much, much more…

    The job of SEO is to make your site visible.


    …so that people who are looking for certain products, services or information can find your site.

    How do I know if the SEO on my website is good?

    You can find out if your website is well  overseas chinese in usa data optimized for search engines very easily – enter a keyword into a search engine, and if your website appears on the first three pages of searched links, we can talk about good SEO .

    This means that if you own an e-shop selling leather handbags that, for example, appears as one of the first results when you enter the keyword “brown leather handbag” into a search engine, your website’s SEO is effective. However, if you can’t find your site even on the xth page of results, there’s something wrong with your website’s SEO optimization .

    If you want to know more and are interested in what specifically is not working on your site, there are freely available SEO analyzers on the internet .

    But don’t be afraid of the result, not all errors shown in the analysis have to be relevant to you.

    You can measure the loading speed of your discover these 10 ideas to create promotional emails website, which is one of the important SEO factors, for example on GTmetrix.com . Another effective tool for measuring SEO is SEO Site Checkup .

    Example of website measurement from the expertdev portfolio rozvody-praha.cz on SEO Site Checkup.

    You can also use a tool directly from Google . This analysis is in Czech and will explain in detail what is wrong with your website, what should be improved, and what makes it appear high and what is worth continuing and not neglecting.

    Detailed analysis of pros and cons.

    You can find another effective and sms to data clear SEO analyzer HERE .

    This analyzer will even give you a grade like in school. The grading scales are like in university, if your website gets an A, it means the best result. On the other hand, an F means that the site failed in terms of SEO.