Do you know some of the best email marketing campaigns from current travel brands? Tourism marketing in the past has evolved with the inclusion of new technologies . A modern world in which the online space and digital tools such as social networks, websites, travel brand email marketing, etc. have revolutionized this market, turning…
Defining the best strategies for creating a database is essential for the success of any digital marketing campaign. Do you have a database but would like to make it grow? It is important to know that a collection of thousands of records or emails is not what makes a database profitable. A quality list…
Integrating CRM with email has become an essential factor for any company. Market volatility has brought with it changes in the organizational structures of companies. The objectives set years ago are no longer valid for the present. The technological revolution has changed the way we communicate with CRM integration customers, making them the protagonists…
If you work as a marketing manager, you will surely know some of the following truths about marketing automation that make this discipline effective for many brands. Marketing automation involves using computer software to carry out marketing actions in an automated manner . But always under a precise strategy that allows messages to be…
Creating emails with dynamic content is one of the most interesting email marketing trends of 2017. The technological revolution that society is experiencing has brought with it numerous changes in marketing. Some of them directly affect email marketing. The latest developments and innovations have allow traditional static messages to be transform into emails with…
Identifying the main Christmas marketing lies that are used during one of the channels that you can take advantage of at Christmas to increase your sales, build loyalty with your audience or simply gain visibility and stay top of mind for your target audience. Setting up a cross-channel marketing strategy is one of the…
From pages whose sole purpose is to sell, to those that serve as a presentation of products, to those that try to build brand loyalty, etc. You can find landing pages for all tastes. But what are sales landing pages like? What characteristics should 5 examples of they have? Can any type of company…
More and more people are saying that email marketing is one of the most effective tools that companies have to reach their consumers. However, due to the number of factors that come into play when carrying out an email campaign, it is important to work on even the smallest detail when designing and preparing…
Email is a medium that allows a direct relationship between the company and users on a regular basis . But it also allows the sending of commercial communications that could be of interest to the person who receives it. The success of your campaigns depends on many factors. In addition to learning how to…
One of the keys to adapting your email campaign to seasonality is to create a digital marketing action calendar that takes the entire year into account . In addition to having products that are suitable for each season, because there is nothing more complicated than trying to sell scarves in summer. Only in this…
Email and retargeting are two elements that, when combined, enhance any online marketing campaign. Any retargeting action involves adding tracking cookies. In this case, to an email message. Something you can do easily with retargeting tools like CRM Retargeting from MDirector , which allow you to automatically associate cookies with the messages in your…
The main objective of a landing page is to convert. In many different ways. As many as the different types of landing pages that exist, each one aimed at carrying out a specific action. In a download landing page the objective will be to get leads through a download element . The question is…