In fact, no matter how elegant your marketing emails look, if the content isn’t well-written, your subscribers will stop opening your messages. Or worse, they’ll unsubscribe.
So how do you write a good marketing email? It all comes down to a few copywriting best practices. The next time you’re crafting a message for a lead nurturing campaign or writing copy for a one-time email, first ask yourself if your copy meets these guidelines.
What characterizes a good marketing email?
Data shows that 77% of marketers have seen an fax lists increase in email engagement over the past 12 months. The attention is on the rise, so there’s an opportunity for marketers to hone their skills in writing good marketing emails.
The best marketing emails contain concise, targeted, and segmented copy that speaks to the brand’s voice and addresses potential customer concerns.
While this may seem like a complex task, we are here to help.
10 Tips for Writing Better Marketing Emails
We’ll start with writing tips to improve your subject study of navigation menus lines, and then follow with recommendations for optimizing your email body.
How to Write an Effective Subject Line
Part of writing an effective email copy is defining the subject line. The subject line is like the gatekeeper of your email: no one will read it if they aren’t interested enough to open it. That interest is almost entirely captured in the subject line (where the sender’s name also plays a role).
Below is a summary of what you need to know to philippines numbers write an attention-grabbing subject line.
►1. Use practical language
When it comes to email subject lines, using practical language doesn’t necessarily mean using verbs, although it certainly helps. OpenTable, for example, sent an email that said “Take Mom to Lunch” in the subject line.
This is one way to use practical language effectively in email subject lines: by incorporating a verb (such as “grab,” “download,” “reserve,” “inquire,” “buy,” etc.), the reader knows exactly what they can do with the email.
But there are ways to use practical language without relying on verbs, which gives you more room to play with your writing. It all comes down to using language that makes it clear to the recipient what they can do with the information in the email, should they choose to open it.
