You can break this rule if an unexpected event occurs that makes headlines and you want to offer your opinion or communicate something related to that news.
That doesn’t mean you have to wait months to contact your journalist friends. And this is where exclusive opinion pieces come into play.
Exclusive Opinion Articles: Nurturing the Relationship
Exclusive op-eds, as the name suggests, have a limited reach. But in return, they give you the opportunity to build a relationship with journalists.
Exclusive op-eds, as the name suggests, have a limited reach. But in return, they give you the opportunity to build a relationship with journalists.
And we already told you: exclusivity is a precious phone number library commodity in the world of news.
When you offer a well-written, opinionated piece to a media outlet, you’re essentially giving them exclusive rights to publish content that no one else has access to.
The content of an opinion piece
Can cover many topics and angles, but should always be related to the focus of the media outlet.
In our experience, these are the angles that tend to work best:
- Reaction to another opinion piece published in the media
- Reaction to a piece that the journalist you contact has written
- Reaction to the results of a study published by a reputable source (e.g. a prestigious consultancy, an official body, etc.)
- Reaction or opinion on a hot topic in the industry
Exclusivity aside, the contact you make with journalists your email when you offer them these types of articles helps you strengthen the relationship and stay in their heads 6 tips for successful sales funnel generation between one press release and another.
How to send a press release
The first rule of the game: never send your pitch email during rush hour.
Why? Think of the start of a marathon: the starting gun goes off and all the runners set off at the same time.
Have you ever noticed how difficult it is to focus on just one whatsapp filter runner when they’re all crowded together, looking like bees escaping an attack on their hive?
If you send it at the last minute. It will get lost in the crowd.
It may be because of the attraction of those round, adorable zeros that accompany each hour on the dot. Or maybe it’s because delivery services make their deliveries at an hour on the dot by default .