It’s time to enjoy the usual Christmas campaigns with which brands try to get closer to their users on such emotional dates. It’s time to get together with family, give gifts and offer lots of love. But it’s also time to empathize with your customers by creating quality Christmas campaigns .
December is the month of marketing and sales. Companies are aware that they have to say goodbye to this year. That is why, to close the year on a high note, they put all their arsenal in motion to stand out with their Christmas campaigns. And also because they know that this month is the month where a large volume of sales for the entire year is concentrated.
TABLE OF CONTENTS
Marketing strategies used in Christmas campaigns
Some dates to bill
The most effective channels for a Christmas marketing strategy
The best Christmas campaigns that you won’t be able to forget
1.- Nougat from Antiu Xixona (1980)
2.- The Almond Tree (1983)
3.- The famous dolls (1980)
4.- The bald man from the The 10 switzerland telegram data most Christmas lottery (1998)
5.- Campofrio (2011)
6.- Coca-Cola (2015)
7.- Ikea (2015)
8.- Freixenet (2000)
9.- John Lewis (2016)
10.- El Corte Inglés (2017)
Marketing strategies used in Christmas campaigns
Now more than ever, brands need to be as creative as possible to stand out from the competition. That’s why all successful Christmas campaigns involve a well-crafted digital marketing strategy.
One of the most used strategies
Is to focus on emotions. It is the most special time of the year. A moment when people are more sensitive. Therefore, if you want to capture your user’s attention and create engagement, generating an emotional message is key.
It is one of the most used strategies by brands. There are disciplinary dismissal many examples of this type, such as the Christmas Lottery advertisement by Amenábar , where love, passion, sharing and the concept of happiness are constantly transmitted.
These Christmas campaigns, if carried out properly, will not only agb directory reach users. They will also increase the sales of your products or services. It has been proven that 95% of purchasing decisions are made from an emotional perspective.