In 2015, Facebook simplified this process buy phone number list by introducing a new single Facebook Pixel to replace the older ones, making it the only tracking pixel you now need. The Facebook Pixel was updated again in 2017 to make advertising on the platform easier and more effective. This included more tracking, such as button click activity and page metadata.
Install the pixel. Everything starts by adding a snippet of tracking code to your website.
Collect insights. You’ll begin receiving insights about site visitors, such as where traffic is coming from, what device they’re using, and other demographic information.
Review behaviors. See how people act on your website, whether they explore a specific product page or put something in their shopping cart.
Build audiences. Use the data collected from pixel
events to create Facebook Custom Audiences, lookalike audiences, and ads tailored to those specific people.
Optimize bidding. Take advantage of the lowest cost bid strategy to reach people likely to take a desired action—for example, buying a product—to spend your budget efficiently.
Analyze events. Assess conversion brand advocacy and what is it for: definition events to decide the best Facebook ads strategy for your business.
If all this talk about conversion tracking and Facebook pixels is a bit overwhelming, don’t worry.
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standard events or custom conversions to track events on your website, you can’t optimize for conversions. You can optimize for traffic, link clicks, or video views, but those metrics don’t always mean more
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